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How Spud Gun Studios Took Mashed Independent and Built a Digital-First Powerhouse

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Manage episode 505626543 series 2836699
Content provided by Justin Crosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Crosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This week on TellyCast, Justin Crosby is joined by Tom Jenkins, Creative Director of Spud Gun Studios, the digital-first indie behind the hugely popular animation channel Mashed. Fresh from taking full ownership of the brand from Channel 4, Tom reveals how the studio is building on Mashed’s global fanbase of nearly seven million followers, striking new brand partnerships with the likes of Xbox and Baldur’s Gate, and winning four awards at the inaugural TellyCast Digital Video Awards. He shares insights on developing fan-focused animation in the new production economy, diversifying revenue through branded content, Patreon and FAST channels, and why staying human-made is central to their creative ethos in an era of AI-generated “slop.”

Knights of Guinevere trailer

Sponsored by ITV Studios

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Support the show

Buy tickets for the TellyCast Digital Content Forum

Buy tickets for NEXTWAVE - NEXTWAVE: The Digital-First Production Summit

Subscribe to the TellyCast YouTube channel for exclusive TV industry videos
Follow us on LinkedIn
Connect with Justin on LinkedIN
TellyCast videos on YouTube
TellyCast website
TellyCast insta
TellyCast Twitter
TellyCast TikTok

  continue reading

246 episodes

Artwork
iconShare
 
Manage episode 505626543 series 2836699
Content provided by Justin Crosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Crosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This week on TellyCast, Justin Crosby is joined by Tom Jenkins, Creative Director of Spud Gun Studios, the digital-first indie behind the hugely popular animation channel Mashed. Fresh from taking full ownership of the brand from Channel 4, Tom reveals how the studio is building on Mashed’s global fanbase of nearly seven million followers, striking new brand partnerships with the likes of Xbox and Baldur’s Gate, and winning four awards at the inaugural TellyCast Digital Video Awards. He shares insights on developing fan-focused animation in the new production economy, diversifying revenue through branded content, Patreon and FAST channels, and why staying human-made is central to their creative ethos in an era of AI-generated “slop.”

Knights of Guinevere trailer

Sponsored by ITV Studios

Sign up for The Drop newsletter

Support the show

Buy tickets for the TellyCast Digital Content Forum

Buy tickets for NEXTWAVE - NEXTWAVE: The Digital-First Production Summit

Subscribe to the TellyCast YouTube channel for exclusive TV industry videos
Follow us on LinkedIn
Connect with Justin on LinkedIN
TellyCast videos on YouTube
TellyCast website
TellyCast insta
TellyCast Twitter
TellyCast TikTok

  continue reading

246 episodes

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