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5 Things Every Content Producer Needs To Know About Brand-funded Content

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Manage episode 504476148 series 2836699
Content provided by Justin Crosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Crosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Branded entertainment is booming - but how can producers really work with brands? In this TellyCast episode, Justin Crosby talks to brand funded content specialist Charlie Read, founder of Upstream, about the five things every content producer needs to know about brand-funded content. From understanding business outcomes and audience insight to building IP with brands, learning their language, and shifting from interruption to engagement, this episode is a practical guide to the fast-growing branded content space.

Charlie's Story of the Week https://www.theguardian.com/media/2025/aug/28/bland-easy-to-follow-for-fans-of-everything-what-has-the-netflix-algorithm-done-to-our-films

Sponsored by ITV Studios

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Support the show

Buy tickets for the TellyCast Digital Content Forum

Buy tickets for NEXTWAVE - NEXTWAVE: The Digital-First Production Summit

Subscribe to the TellyCast YouTube channel for exclusive TV industry videos
Follow us on LinkedIn
Connect with Justin on LinkedIN
TellyCast videos on YouTube
TellyCast website
TellyCast insta
TellyCast Twitter
TellyCast TikTok

  continue reading

246 episodes

Artwork
iconShare
 
Manage episode 504476148 series 2836699
Content provided by Justin Crosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Crosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Branded entertainment is booming - but how can producers really work with brands? In this TellyCast episode, Justin Crosby talks to brand funded content specialist Charlie Read, founder of Upstream, about the five things every content producer needs to know about brand-funded content. From understanding business outcomes and audience insight to building IP with brands, learning their language, and shifting from interruption to engagement, this episode is a practical guide to the fast-growing branded content space.

Charlie's Story of the Week https://www.theguardian.com/media/2025/aug/28/bland-easy-to-follow-for-fans-of-everything-what-has-the-netflix-algorithm-done-to-our-films

Sponsored by ITV Studios

Sign up for The Drop newsletter

Support the show

Buy tickets for the TellyCast Digital Content Forum

Buy tickets for NEXTWAVE - NEXTWAVE: The Digital-First Production Summit

Subscribe to the TellyCast YouTube channel for exclusive TV industry videos
Follow us on LinkedIn
Connect with Justin on LinkedIN
TellyCast videos on YouTube
TellyCast website
TellyCast insta
TellyCast Twitter
TellyCast TikTok

  continue reading

246 episodes

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