In this episode of What The Web 3, hosts Dave Wallace and Suresh Balaji tackle the seismic shifts in journalism and digital media brought on by generative AI, deepfakes, and Web3. Their guest is Harry Burt, Director of Business Innovation and Transformation at News UK, who shares frontline insights into how one of the world’s leading media groups is responding to disruptive technologies.

Harry explains how News UK—and the wider News Corp group—moved beyond early NFT experiments to focus strategically on distributed web components, content authentication, and ownership models. He addresses industry scepticism around Web3, stressing the urgency for media companies to rethink value chains and reclaim control of intellectual property and audience data that platforms often monetise at creators’ expense.

The conversation then turns to the existential challenges posed by generative AI. From paywalled journalism being scraped to train large language models, to the proliferation of misinformation and the lack of fair compensation for creators, Harry describes these as “mega tsunami” problems threatening publishers both large and small.

Collaboration, he argues, is the only way forward. Harry reveals how News UK is spearheading efforts to establish open standards for content provenance, using blockchain to build transparent ledgers that improve attribution in search engines and provide regulators and platforms with trustworthy signals of authenticity.

Yet the episode also highlights opportunities. Generative AI is already proving useful inside newsrooms—re-tagging archives, automating workflows, and making research more accessible through natural language interfaces. These tools can free journalists to focus on impactful, investigative work that underpins democracy.

Looking further ahead, the hosts and Harry explore the role of immersive technologies like AR, VR, and the metaverse in creating “experiential news reporting.” While cautious about the pace of adoption, Harry sees long-term potential in enabling audiences to engage with stories in 3D, interactive environments.

This episode is a dynamic primer on the urgent threats and emerging opportunities facing modern media—showing how journalism can protect its integrity in the AI era while exploring the next frontier of news through innovation and collaboration.