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Data first, AI everywhere.

In this week's episode of The Tech Marketing Podcast Jon Busby and regular guest Seb Tyack, Managing Director, Twogether Channel Solutions to welcome Divya Rajagopalan, Senior Director, Alliances & Channel Digital Innovation & Transformation at ServiceNow.

Divya’s playbook starts with KPIs and adoption metrics, then layers generative, agentic AI into every PRM touchpoint. She tackles the industry’s “overstimulate the partner with content” problem by using AI to summarize, personalize, and prompt next best actions. The result is a credible ROI story - time saved, usage up, revenue enabled and a clear path to an “easy button” partner experience.