Best Ttmp Podcasts (2025)

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145 | The psychology behind successful partner programs with Seema Barman 46:14

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1d ago46:14

46:14

Have a great point of view to add? Send us a text with your thoughts! Turning partner programs into strategic powerhouses. In this week's episode of The Tech Marketing Podcast Jon Busby and regular guest Seb Tyack, Managing Director, Twogether Channel Solutions to welcome Seema Barman, Senior Manger of Worldwide Partner Program Infrastructure, Juni…

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144 | The secret to navigating marketing complexity 35:06

30d ago35:06

35:06

Have a great point of view to add? Send us a text with your thoughts! Leading with curiosity. The latest episode of The Tech Marketing Podcast sees Jon Busby speaking with Luis Felipe Sanchez, Executive General Manager (SVP), Global Partner Marketing at Xero. With a career spanning Intuit, Dext, and Visa, Luis shares how a mindset of continuous lea…

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143 | Leading with purpose, curiosity, empathy and the drive to empower 49:13

1M ago49:13

49:13

Have a great point of view to add? Send us a text with your thoughts! This week on the Tech Marketing Podcast, Jon Busby is joined by Brad Spikes, VP of Strategic Ventures and Marketing at Northwest Center, for a conversation that blends career reflection with strategic foresight. Brad discusses his journey from Nokia and Intuit to Microsoft, and n…

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142 | Partner ops isn't optional anymore 1:01:46

2M ago1:01:46

1:01:46

Have a great point of view to add? Send us a text with your thoughts! Building the foundation of partner success. In this episode of the Tech Marketing Podcast, Jon and Seb speak with Antonio Caridad, Head of Global Partner Operations at Tricentis as the first guest of the spin-off series "Inside the Ecosystem". Antonio shares his fascinating journ…

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141 | Rethinking partner experience 23:49

3M ago23:49

23:49

Have a great point of view to add? Send us a text with your thoughts! Stop designing for portals, design for people In this episode of The Tech Marketing Podcast, we welcome back Karen Hartsell, Senior Director of Global Partner Programs at Ericsson Enterprise, to unpack the insights from the first PartnerTech X event. Listen as they explore the ri…

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140 | Time to rethink partner tech strategy and eliminate buyer’s remorse 40:59

4M ago40:59

40:59

Have a great point of view to add? Send us a text with your thoughts! In this episode of The Tech Marketing Podcast, Jon is joined by Seb Tyack as they prepare to exhibit at the first ever PartnerTech X event. Seb, MD of Channel Solutions at Twogether, shares his expertise on how partner experience, ROI measurement, and AI are shaping the future of…

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139 | Why the future of B2B agencies lies in strategy 58:55

4M ago58:55

58:55

Have a great point of view to add? Send us a text with your thoughts! The crossroads for B2B marketing leaders. This week on The Tech Marketing Podcast, Joel Harrison, Founder of B2B Marketing joins Twogether's Minaz Tejani for a candid conversation on the state of our industry. Unpack what many may be thinking but few are saying: B2B marketing is …

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138 | Driving B2B impact through smarter signals and stronger teams 48:08

5M ago48:08

48:08

Have a great point of view to add? Send us a text with your thoughts! Signals over leads. Talent over tech. Confidence over conformity. Therese Parkes, Vice President, Global Market Development and Growth at Udacity, is welcomed back on this week's episode of The Tech Marketing Podcast. With insights sharpened by her shift from tech giant advisory …

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137 | How real narratives go beyond the template and transform B2B marketing 1:01:38

5M ago1:01:38

1:01:38

Have a great point of view to add? Send us a text with your thoughts! Ready to ignite your brand story? Jaymi Bauer, a consulting CMO at Pentaho and a Tedx presenter, joins Twogether's Minaz Tejani and Vicki Sleath on this week's episode of The Tech Marketing Podcast. Listen as Jaymi dives into the importance of finding and telling your company's t…

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136 | Building confidence: The power of communication & storytelling 54:38

6M ago54:38

54:38

Have a great point of view to add? Send us a text with your thoughts! Effective storytelling is at the heart of impactful B2B marketing. Jump into this week's episode of The Tech Marketing Podcast to hear Rebecca Mackenzie, Global Director of Product Marketing at Salesforce. Hear Rebecca explain how cultural differences shape communication, how to …

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135 | Human connection in an AI-driven world 53:29

6M ago53:29

53:29

Have a great point of view to add? Send us a text with your thoughts! AI is transforming the way we work, but in B2B sales, the fundamentals remain the same—trust, relationships, and value-driven conversations. This week on The Tech Marketing Podcast, Adam Brown, Head of Channel Sales at Samsung, joins the conversation to explore how AI can enhance…

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134 | Buying groups and AIQLs: The next evolution of B2B 46:18

7M ago46:18

46:18

Have a great point of view to add? Send us a text with your thoughts! Beth Redpath Katz, Senior Director and Regional Partner Marketing Lead at BMC Software, returns to the Tech Marketing Podcast to discuss the evolution of B2B marketing. She dives into the shift from MQLs to activated buying groups, the role of AI-driven lead qualification, and th…

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133 | The ultimate guide to channel marketing 48:53

7M ago48:53

48:53

Have a great point of view to add? Send us a text with your thoughts! In this episode of the Tech Marketing Podcast, Tina O'Dell, Director & Chief of Staff & Global Channel Marketing at Juniper Networks, shares invaluable insights from her 25+ years in the tech industry. Tina discusses the evolving role of technology vendors, the importance of stro…

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132 | TTMP 2024 Wrapped: The crew's top picks 46:35

8M ago46:35

46:35

Have a great point of view to add? Send us a text with your thoughts! Recover from your hangover, and kick off the New Year with a bit of festive nonsense. Join your favourite duo Jon & Harry, and special guest, Producer Nia, for a run-down of their favourite episodes and clips from 2024. The TTMP crew would like to say a HUGE thank you to all our …

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131 | Transforming Customer Experience: Sprinklr's secret to success 37:46

8M ago37:46

37:46

Have a great point of view to add? Send us a text with your thoughts! In this episode of the Tech Marketing Podcast, we explore the key to successful technology-driven transformation in the B2B space. Michael Maas, SVP Europe joins us to discuss why most transformation initiatives fail and how businesses can overcome these challenges with a focus o…

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130 | Building brands with soul: The CMO playbook 52:10

9M ago52:10

52:10

Have a great point of view to add? Send us a text with your thoughts! In this episode of The Tech Marketing Podcast, seasoned CMO, Siew Ting Foo, joins us again to discuss her recently authored book: 'Building brands with soul: The CMO playbook'. Discover how purposeful brands drive emotional connections, inspire progress, and deliver societal impa…

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129 | Mastering marketing impact: Creativity, alignment and AI 26:44

9M ago26:44

26:44

Have a great point of view to add? Send us a text with your thoughts! Uncover the keys to driving impact in a tech-driven world. Join Jon Busby and Minaz Tejani as they continue their chat with Cat Dutton, VP of Global Marketing at Pegasystems. The conversation explores how to drive real marketing impact through alignment with sales, setting meanin…

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128 | Growth Marketing: Where ABM and Demand meet 21:48

9M ago21:48

21:48

Have a great point of view to add? Send us a text with your thoughts! Cat Dutton, VP of Global Growth Marketing at Pegasystems takes centre stage to share her wealth of experience, including leadership roles at major B2B tech companies like Fujitsu and Atos. The first part of two episodes, this conversation dives into Cat's background and Pega's st…

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127 | Five-steps for leveraging first-party data 47:35

10M ago47:35

47:35

Have a great point of view to add? Send us a text with your thoughts! Turning data into gold... In this episode of the Tech Marketing Podcast, Jon Busby, Michele Reale, and Jonathan Sedger break down the magic of our latest event—where we revealed how first-party data, when used right, can be your secret weapon for achieving ambitious company growt…

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126 | Bridging sales, psychology and martech efficacy 23:56

10M ago23:56

23:56

Have a great point of view to add? Send us a text with your thoughts! Ksenia Ruffell, EMEA Head of Marketing for IDeaS Revenue Solutions, joins us on the podcast, to explore the evolving MarTech landscape and its impact on B2B marketing. Ksenia shares her unique career journey from a background in biochemistry and psychology to a leading role in ma…

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125 | Scaling the partnership pyramid with ops, product, sales and marketing 45:12

11M ago45:12

45:12

Have a great point of view to add? Send us a text with your thoughts! Navigating the complex ecosystem of tech alliances. This week on The Tech Marketing Podcast we welcome Mike Smythe, Global Tech Alliances Marketing at Checkmarx, as he shares his expertise on building successful tech partnerships. Listen to the episode below and take away insight…

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124 | Unearthing the gold mine of B2B data 28:39

11M ago28:39

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Have a great point of view to add? Send us a text with your thoughts! Welcome Alex Lakin, Biddable Director at Encore, and fellow Twogetherer Michele Reale, Executive Media Director, as they dive into the world of B2B customer data. Listen to the episode below and take away insights on themes including: The importance of first-party data in B2B mar…

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123 | The tech titans' partnership that saved rhinos 56:56

12M ago56:56

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Have a great point of view to add? Send us a text with your thoughts! This week on The Tech Marketing Podcast we invite David Evert, currently CRO at WeGo Golf and former channel chief and strategic alliances leader. David shares his inspiring story that brings together the technology, creativity and collaboration, that led to ground breaking conse…

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122 | Mastering stakeholder alignment in the channel 39:17

1y ago39:17

39:17

Have a great point of view to add? Send us a text with your thoughts! From resistance to alignment, unifying diverse stakeholders. Jon is joined this week by channel expert Karen Hartsell, Senior Director, Global Partner Programs & Success at Cradlepoint, alongside Amanda Fitzgerald, Head of Global Distribution and Marketing as they breakdown overc…

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Thought leadership & AI power: Harnessing content in B2B 41:51

1y ago41:51

41:51

Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. On this e…

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Marketing measurement: The framework for board buy-in 42:00

1y ago42:00

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Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. Jonathan …

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A spin-off success: Brand storytelling that boosts demand 37:42

1y ago37:42

37:42

Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. In this inspiring …

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Evidenza: The future of AI-driven market research 29:56

1y ago29:56

29:56

Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. In this e…

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CFO and CCO unite: Driving growth through collaboration 52:31

1y ago52:31

52:31

Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. Join us f…

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Reinventing Xerox: Transformation, talent and tech 37:54

1y ago37:54

37:54

Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. Deena Piq…

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Embracing change: AI's impact on business transformation 39:57

1y ago39:57

39:57

Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. In this e…

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121 | Leading the charge: how vendors can equip partners for Gen AI 47:32

1y ago47:32

47:32

Have a great point of view to add? Send us a text with your thoughts! How generative AI is redefining partner strategies This week, on The Tech Marketing Podcast, Jon is joined by Patty Grow, most recently Head of Americas Partner Marketing at AWS, to delve into her vast expertise in channel marketing and explore how Generative AI can revolutionise…

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120 | Customer-centric marketing: Being distinctive in B2B Tech 50:00

1y ago50:00

50:00

Have a great point of view to add? Send us a text with your thoughts! How can being meaningfully different establish a brand’s presence in a competitive industry? This week, host Jon Busby is joined by Bea Whelan, who brings a wealth of experience from her role at Sage. Alongside her, Debbie Clark joins the discussion to delve into the intricacies …

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119 | Navigating the Crossroads of Creativity and Customer Insight in ABM 25:06

1y ago25:06

25:06

Have a great point of view to add? Send us a text with your thoughts! Jon Busby and Minaz Tejani are joined by Nickie McDade, Marketing Director of Account Based Marketing (ABM) at the London Stock Exchange Group. They explore how creativity and customer insights intersect to shape effective ABM strategies, Nickie's career journey and how her backg…

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118 | Strategic partnering for optimal ROI 48:32

1y ago48:32

48:32

Have a great point of view to add? Send us a text with your thoughts! On this week's podcast, we're joined by James Houselander, Director EMEA Marketing HPE Aruba Networking and Amanda Fitzgerald, Head of Global Distribution and Marketing, as they discuss unlocking the value of strategic partnerships. The inclusion of partners throughout your progr…

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117 | Is it time to incentivise field marketers? 36:54

1y ago36:54

36:54

Have a great point of view to add? Send us a text with your thoughts! Today, we're joined by Lisa Gilbert, VP Global Marketing, Kyndryl and Ari Sheinkin, VP Global Demand, IBM. The episode focuses on the new evolution of marketing: incentivising field marketers. Rarely spoken about, and even more infrequently executed. So, Lisa, Ari - welcome to th…

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116 | Boost GTM success with partner-integrated product marketing 1:04:44

1+ y ago1:04:44

1:04:44

Have a great point of view to add? Send us a text with your thoughts! How to get partners to become ambassadors for your product. Join this week's podcast alongside Shannon McCarty-Caplan, Director of Sales and Chief of Staff at Red Hat and Amanda Fitzgerald, Head of Global Distribution and Marketing. Shannon's impressive career and passion for pro…

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115 | Data-driven strategies to maximise your marketing budget 40:30

1+ y ago40:30

40:30

Have a great point of view to add? Send us a text with your thoughts! How can you leverage your data to make informed marketing decisions? Join Tony Condi, Sr Director of Global Portfolio and Brand Marketing at Zebra Technologies on the podcast this week. With a fascinating career trajectory, Tony shares his experiences and strategies from his dire…

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114 | Building high growth partnerships 33:33

1+ y ago33:33

33:33

Have a great point of view to add? Send us a text with your thoughts! Unlock the Secrets to Successful B2B Partnerships and Growth In this episode of the Tech Marketing Podcast, host Jon Busby is joined by Ashley Eikenberry, Director of Global Alliances and Channel Marketing at ServiceNow. With a storied career spanning high-growth companies like S…

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113 | Building brand affinity with trust signals 52:26

1+ y ago52:26

52:26

Have a great point of view to add? Send us a text with your thoughts! If you're looking to build trust with your customers, this is the episode for you. Today Jon Busby and Harry Radcliffe are joined by fellow podcast host of Niche Pursuits, Jared Bauman. This conversation dives into how you can make the most of your online ecosystems, and how you …

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112 | Building trust with the C-Suite by speaking their language 55:36

1+ y ago55:36

55:36

Have a great point of view to add? Send us a text with your thoughts! Andy Barraclough, Head of Marketing for UK and Ireland at SAP, joins us on the sofa for this week's episode of The Tech Marketing Podcast. Our host and CTO, Jon Busby is also joined by Claire Davidson - Twogethers Executive Strategy Director. This episode is chock full of insight…

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111 | Leveraging data to boost your channel strategy 51:03

1+ y ago51:03

51:03

Have a great point of view to add? Send us a text with your thoughts! Drive change; own your data challenges. This week, we're bringing you a special episode as we're joined by two of our own; John Breedon, Director of DataOps & Performance and Seb Tyack, Managing Director of Channel Solutions. We discuss owning your channel data strategy, and how …

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110 | What Sales leadership really want from Marketers 45:50

1+ y ago45:50

45:50

Have a great point of view to add? Send us a text with your thoughts! This week, we're joined on the podcast by Chelsea Gaspard, Director of AMS Enterprise at Veritas and our Executive Client Director, Minaz Tejani. Today we dive into the marketing/sales dynamic. What exactly do sales want from marketing? Are marketers trying to give them too much?…

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109 | From CPG to B2B: Exploring the modern marketing landscape 41:43

1+ y ago41:43

41:43

Have a great point of view to add? Send us a text with your thoughts! Aspiring CMOs, listen up! This podcast episode will be the most valuable content you consume this week. Join host Jon Busby and guest Siew Ting Foo, Global Head of Brand and Insights at HP, for an episode jam-packed with insights. Hear about Siew Ting's journey from CPG to B2B an…

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108 | Nailing marketing effectiveness in 2024 49:40

1+ y ago49:40

49:40

Have a great point of view to add? Send us a text with your thoughts! This episode sees James Houselander, Director of EMEA Marketing for HPE Aruba Networking, on the mic for a journey into marketing effectiveness. The buzzword of this episode is opportunity. Whether you're working in a large or small organisation, how can you harness the opportuni…

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107 | Sustainability in media services 43:32

1+ y ago43:32

43:32

Have a great point of view to add? Send us a text with your thoughts! Are you applying a sustainable mindset to your media practices? If not, the time to start is most definitely now. Abigail Borsberry, Head of Audience at Encore, joins us on The Tech Marketing Podcast to discuss how to do just that. Sustainability in marketing isn't just about the…

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106 | Applying AI: Practical insights from a Tech Marketer 1:08:40

1+ y ago1:08:40

1:08:40

Have a great point of view to add? Send us a text with your thoughts! This week we're joined by Beth Redpath Katz, Global Director of Integrated Demand at VMware. Beth has worked on some fascinating projects. This episode, she walks us through how VMware transformed a legacy Salesforce system, incorporating machine learning AI and diverse data sour…

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105 | Fear and optimisim: Charting your course to Generative AI 1:02:01

1+ y ago1:02:01

1:02:01

Have a great point of view to add? Send us a text with your thoughts! This week on the podcast we have a round-up from Twogether and Foundry’s recent event, looking at how to develop an actionable framework for Generative AI initiatives. We're joined by Susi O'Neill, Head of Brand Content at Kaspersky and Matt Egan, Global Editorial Director, Found…

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104 | Award-winning channel marketing: Lenovo's partner-first strategy 29:30

1+ y ago29:30

29:30

Have a great point of view to add? Send us a text with your thoughts! This podcast delves into the case study for “Broaden Your Horizons”, silver winner of ‘Best Channel Marketing Initiative’ at the B2B Marketing Awards 2023. We're joined by the delightful Wilhelm Frank, Commercial Marketing Director EMEA, at Lenovo to talk through what really diff…

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103 | The ABM evolution: MarTech's past, present, and future 48:04

2y ago48:04

48:04

Have a great point of view to add? Send us a text with your thoughts! This week we're joined by none other than Jon Miller, co-founder of Marketo and CMO of Demandbase. This is such an interesting episode. Jon takes us through his journey of founding Marketo, as well as sharing many more insights around: - Balancing brand building and demand gen st…