Marketing today comes with more choices than ever—social platforms, ad strategies, content creation, AI tools, and data analytics can all feel overwhelming. But at the heart of it, effective marketing comes down to making clear, confident decisions that align with your goals, resources, and audience. In this episode of The Power of After Show, Greg and I together have a conversation about recent decisions I’ve made about marketing and how I worked through some of the thought processes. While doing so, we unpack the key factors that drive better marketing decisions and explore how to avoid common pitfalls. We also share practical questions you can ask to ensure your strategy is focused, sustainable, and impactful. Full article here: https://goalsforyourlife.com/marketing-decisions

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CHAPTERS: 00:00 - Introduction 02:13 - Marketing Goals and Objectives 04:37 - Marketing as a Solution to Customer Needs 09:58 - Importance of Data in Marketing Investments 12:38 - Effective Allocation of Marketing Budget 18:00 - Understanding Frequency and Reach 20:16 - Generating Sales Opportunities through Marketing 22:25 - The Role of Hope in Marketing 24:10 - Key Takeaways and Summary 25:25 - Thank You for Joining Us 27:28 - Outro