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Florêve’s Joyce Wang: Turning Cultural Identity into Brand Strategy I Skin in The Game
Manage episode 503658065 series 3642057
"The best investors are my customers."
This core philosophy drove Joyce Wang, founder of Florêve, to not just survive the pandemic—but thrive through it. While countless businesses struggled, Joyce discovered her greatest opportunities were hidden within her biggest challenges.
In our new #SkinInTheGamePodcast episode with host Debbie Go, Joyce unpacks the counterintuitive strategy she used to build a global beauty brand. She embraced what made her different, fusing the ancient wisdom of Traditional Chinese Medicine with the rigor of French science to create something truly new for the market.
Joyce reveals how she:
🔹 Turned Heritage into Advantage: Transformed her cultural roots from a perceived barrier into a powerful differentiator
🔹 Transformed Crisis into a Catalyst: Executed strategic pivots that turned pandemic uncertainty into unprecedented growth
🔹 Build a Customer-centric brand: Mastered the art of treating customers as investors, making them her most powerful growth engine.
This isn’t your typical founder journey. Joyce shares honest, hard-won insights on resilience, authenticity, and strategic positioning—offering real takeaways for entrepreneurs looking to turn their identity into a competitive edge.
She reflects on how early doubts—shaped by cultural stereotypes—once held her back, and how the pandemic became a pivotal moment to reimagine her business. By embracing her heritage more boldly, she reshaped both her brand narrative and personal growth as a leader.
🔗 Links & Resources:
- Instagram: instagram.com/floreve.paris
- Website: floreve.com
- Facebook: facebook.com/FloreveParis
- Linkedin: linkedin.com/company/floreve-paris
- YouTube: @floreveparis4497
Watch the full podcast episode on YouTube. Watch Teaser. 🎧 Listen on Apple podcast, Spotify, or wherever you get your podcast.
#Entrepreneurship #BeautyInnovation #Florêve #Nutricosmétiques #Qualité #Bienêtre #Santé#Nutricosmetics #TCM #FrenchBeauty
#SkinInTheGameWithDebbieGo
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- 🎧 Podcast website
- ▶️ YouTube
Chapters
1. Overcoming Covid Challenges (00:00:00)
2. Future Plans and Holistic Approach (00:00:00)
3. Meet Joyce Wang: Visionary Founder of Florêve (00:00:56)
4. The Birth of Florêve: From Internship to Innovation (00:02:19)
5. Building a Community: From Online Forums to Offline Consultations (00:05:09)
6. Scientific Credibility and Partnerships (00:08:10)
7. Navigating the European Market: Challenges and Covid Challenges (00:11:24)
8. Rebranding and Embracing Chinese Heritage (00:16:01)
9. The Three-Step Ampoule System (00:21:18)
10. Business Philosophy and Product Innovation (00:23:35)
11. Balancing Work and Life (00:24:16)
12. Florêve: A Solution for Busy Women (00:24:31)
13. The Benefits of Liquid Solutions (00:24:57)
14. Challenges and Logistics of Glass Ampoules (00:26:11)
15. Introducing Holistic Beauty in France (00:26:56)
16. Global Expansion and Cultural Adaptations (00:27:37)
17. Leadership and Personal Philosophy (00:29:34)
18. Winning the Best Indie Beauty Award (00:32:44)
19. Customer-Centric Business Approach (00:39:39)
20. Leveraging AI in the Beauty Industry (00:46:00)
21. Conclusion and Final Thoughts (00:47:20)
21 episodes
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