Why Your Summer Slowdown Doesn’t Mean You’ve Failed (and How to Reset for September)
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If your summer felt slow, you’re not alone. Many birthworkers experience a summer slump — enquiries dip, classes don’t fill, clients go quiet, and social media engagement drops. It can feel like you’ve lost momentum or even failed… but the truth is, this is simply the rhythm of birthwork.
In this episode, I’m catching you up with a quick life update, before diving into:
✨ Why the summer slump is normal (and not a sign your business is broken)
✨ How to create stability by paying yourself consistently, even when income dips
✨ Why September has that “mini new year” energy — and how to harness it without burning out
✨ The one-thing rule for rebuilding momentum gently and sustainably
✨ My brand-new 4-Month Planning Framework — designed to help you set goals, reflect, and take action in a way that actually works for birthworkers
This is your invitation to reset, refocus, and set yourself up for the rest of the year — without the overwhelm.
💡 I’d love to hear from you: after listening, DM me on Instagram @preg_and_postnatal_collective
and tell me your one focus for the next 4 months.
Resources & Links Mentioned in This Episode:
- Join the waitlist for The NEST Programme (my 6-month small group coaching for birthworkers)
- Follow me on Instagram for more free resources → @preg_and_postnatal_collective
🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business.
✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work.
The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here
62 episodes