In this episode of Founders Future, with host Ammar Elm, Peter Winick—founder of Thought Leadership Leverage—shares his decades of experience helping thought leaders and executives transform their ideas into scalable businesses. Peter reveals his 3-pronged client acquisition strategy (inbound content, targeted outbound, and referrals) and why most consultants fail by focusing on "plumbing" (processes) instead of outcomes. He also breaks down his premium consulting model, emphasizing the importance of always marketing—even when busy—to avoid the feast-or-famine cycle.

Peter discusses the dual revenue streams of his business (front-end consulting and back-end licensing deals) and offers blunt advice for new consultants: "Know why anyone would pay you." He stresses niching down, delivering undeniable results, and building systems that work beyond hourly billing. For established thought leaders, Peter shares how his 6-week strategy-first approach creates clarity before execution.