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From Wanderlust to Website Clicks: The Hidden Digital Journey Behind Every Great Trip
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Ever wonder what happens between seeing that gorgeous destination photo online and actually booking your flight? Aline Gill pulls back the curtain on the travel industry's biggest mystery.
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As VP of Digital Strategy at ITI Digital, she's spent years figuring out how wanderlust transforms into actual wandering.
For three decades, ITI Digital has been the invisible force behind those travel websites that make you want to pack your bags immediately. Theyve crafted the digital experiences that turn "someday I'll visit there" into "let me check flight prices right now."
Host Teasha Cable dives into the fascinating challenge of tracking the modern traveler's journey - from that first spark of inspiration scrolling through Instagram to standing in the airport security line. Aline reveals why measuring this path is nearly impossible yet absolutely crucial for destinations trying to capture hearts and minds.
Working across four time zones with a fully remote team, Aline shares her philosophy: keep it simple, solve real problems first, and never underestimate the power of asking "why" before building anything new.
Perfect listening for anyone curious about the digital magic behind travel dreams.
Learn more: ITI Digital
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