In a world dominated by AI, Local SEO still matters—and Google Lens just raised the stakes. John, Jim, and Kelly discuss how customers are finding businesses in 2025, from visual search habits to why the Map Pack still drives serious foot traffic. This episode is full of sharp insights, real mistakes, and the updates every business needs to stay visible.

Show notes

Guest Spotlight – Seamus Smyth:

Seamus brings deep insight into the evolution of SEO and how qualitative research and user behavior are shaping today’s digital visibility landscape. His experience with AI and strategic positioning adds clarity to a fast-moving conversation.

Key Themes & Insights

• AI isn’t replacing Local SEO—it’s raising the bar
  Businesses are still showing up in the Map Pack, but only the ones keeping their local profiles active, visual, and relevant.
  
• Google Lens is changing how people find you
  Customers aren’t just typing—they’re snapping. Whether it’s a storefront, a product, or a wrapped van, image optimization is now non-negotiable.
  
• Visual relevance builds trust (and visibility)
  A single seasonal image mismatch can cost you credibility. The team shares a real example involving an HVAC company and some very misplaced fall leaves.
  
• Proximity and authority aren’t enough anymore
  If you’re not uploading photos, encouraging reviews, or showing Google you're active in the area, you’re getting pushed down.
  

Memorable Quotes

“Local SEO is basically someone knocking on your digital front door. The only question is: are you answering?” – John

“If your photos look outdated or off-season, customers scroll past. And so does Google.” – Kelly

“I take pictures of vans, not business cards. If I can’t find you online from that, I’m not calling.” – Jim

“Somebody searching locally is so far down the funnel, they’re virtually on your doorstep.” – Seamus

Strategy Breakdowns

• Use seasonal, location-tagged images
  Don’t just post photos—post relevant, current, branded ones. Show Google (and customers) you’re active in your service area.
  
• Think beyond keywords—optimize for visuals
  Your logo, uniform, storefront, and product packaging should all have unique, searchable traits. AI uses them.
  
• Google Lens & Map Pack work together
  Visual search may spark discovery, but the Map Pack closes the loop. Your job: show up in both.

Contact Information:

Website: Visit https://www.ruinvisibleonline.com for more episodes, resources, and contact information

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