Show notes

Guest Spotlight – Seamus Smyth:

Seamus brings deep insight into the evolution of SEO and how qualitative research and user behaviour are shaping today’s digital visibility landscape. His experience with AI and strategic positioning adds clarity to a fast-moving conversation.

🧠 Key Themes and Insights

Search isn’t just search anymore
Google still matters—but now, so do AI tools like ChatGPT, Bing, and Perplexity. If your business isn’t visible in those results, you’re missing where people actually get answers.

The favicon is doing heavy lifting
In many AI summaries, your favicon may be the only visual signal attached to your site. If it’s missing, generic, or forgettable, you’re losing visibility in ways most businesses don’t even realize.
Long-tail keywords still win
Instead of fighting for high-volume, high-competition keywords, the smart move is targeting longer, more specific search terms—because that’s where intent lives.
User-generated content (UGC) is your trust layer
AI search engines are looking beyond your site. They’re looking at how people talk about you. UGC—like reviews, social comments, and third-party content—is a major signal in how AI determines relevance and trust.

🔥 Memorable Quotes

“Your favicon might be the only thing people see from you in AI search. Make it count.” – Seamus

“Most people chase traffic. We’d rather chase trust.” – Kelly

“User Generated Content isn’t fluff. It’s your reputation, outside your site, doing the talking.” – Jim

Strategy Breakdowns

Upgrade your favicon

It’s small—but it shows up everywhere: browser tabs, bookmarks, and now, AI-generated results. A clean, branded favicon increases visibility and brand recall in subtle but powerful ways.

Start small with smart keywords
Going after high-volume terms when your site has little authority is a losing game. Instead, focus on specific, lower-competition keywords with real purchase intent—like “sports massage for runners near me” vs. just “massage.”

Prioritize user-generated content
Encourage reviews, testimonials, and organic mentions. These signals help build credibility with search engines—and they influence customers who never even visit your website.

Rethink brand naming
A generic name may sound safe, but it kills your searchability. Unique, ownable brand names are easier to rank for—and easier for AI to identify and recommend.

Contact Information:

Website: Visit https://www.ruinvisibleonline.com for more episodes, resources, and contact information

LinkedIn: https://linkedin.com/company/ruinvisibleonline

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