What does true personalization in hospitality look like—and how can tech help hotels deliver it at scale, without sacrificing the human touch?

In this episode of dojo.live, we sit down with Michael Coscetta, President of Mews, for a forward-looking conversation on how the hospitality industry is rethinking the guest experience from check-in to check-out. Michael shares why personalization is more than just a buzzword—and what it really takes to make it actionable at scale. From evolving front desk interactions to smarter data usage and the ethical complexities of guest intelligence, this conversation explores how hotels can build more intuitive, seamless, and human-centric journeys powered by technology. Michael also spotlights emerging trends that deserve more attention and shares what’s new at the Mews HITEC booth that could help hoteliers future-proof their operations.

About Michael Coscetta

Michael Coscetta joined Mews as President in July 2024, overseeing the company’s global go-to-market efforts. Michael brings extensive growth experience to the business, including from his previous role as Chief Revenue Officer at Paxos, a global blockchain infrastructure company. There, he oversaw sales, partnerships, business development, customer success, operations, international expansion, and trading functions across the business.

Michael has also held roles at Compass (NYSE: COMP) where he was responsible for sales, development and growth, scaling annual revenue to $2b and preparing the company for IPO, and Square, now Block (NYSE: SQ), where he helped the company grow from a $3b new IPO to a $50b global business.

Outside of his day-to-day, Michael is an advisor to payments tech startup MagicCube, data startup Enigma, and is both an advisory partner at H-L Ventures/CityRock and an advisor to Garden City Funds. He holds a Bachelor of Arts (Honors) degree in Economics from Harvard University and lives in Miami, Florida.