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Oinking Outside the Box: Marketing Lessons from a Cartoon Pregnancy

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Manage episode 485292893 series 3484829
Content provided by Prohibition PR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Prohibition PR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What topic would you like us to cover next?

Welcome to another Campaign Crunch episode where we take a look at trending campaigns, what they did and the results they gained. This podcast (presented by one of our Account Managers, Becca Quinlan) delves into one of the most fascinating PR campaigns of recent times - the introduction of Evie Pig to the Peppa Pig universe.
From pregnancy announcement to birth, the Peppa Pig team crafted a masterclass in integrated marketing that blurred the lines between fiction and reality. Mummy Pig appeared on Good Morning Britain for an "exclusive interview" announcing her pregnancy, graced the cover of Grazia magazine for a maternity photoshoot, and even had Battersea Power Station lit up pink for a spectacular gender reveal party. The birth announcement, strategically staged outside St Mary's Hospital (where royal babies are presented), completed this remarkable campaign that transcended children's entertainment to become a national talking point.
What makes this campaign particularly brilliant is how it reached parents directly through adult media channels, rather than relying on children to carry the message home. By partnering with the National Children's Trust and treating a cartoon character with the same media approach as a celebrity, the team created something genuinely innovative that sparked conversation across demographics - even causing controversy among farmers concerned about the inaccurate portrayal of pig births!
The episode also features a candid discussion of embarrassing professional mistakes, from accidentally copying competitors into confidential emails to unfortunate verbal slips during presentations. Have you made a marketing blunder? We'd love to hear your story - share it with us for a possible mention in a future episode!

Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth.

👉 [Book your call with Chris now] 👈

Subscribe to our Newsletter
✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips!

Follow Chris Norton:
X, TikTok, LinkedIn
Follow Will Ockenden:
LinkedIn
Follow The Show:
TikTok, YouTube

  continue reading

Chapters

1. Welcome and introductions (00:00:00)

2. The birth of Evie Pig (00:01:36)

3. Pregnancy announcement PR campaign (00:03:10)

4. Gender reveal and media coverage (00:05:12)

5. Farm community controversy and campaign impact (00:07:40)

6. Marketing mistakes and embarrassing moments (00:09:21)

7. Episode wrap-up (00:13:18)

88 episodes

Artwork
iconShare
 
Manage episode 485292893 series 3484829
Content provided by Prohibition PR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Prohibition PR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What topic would you like us to cover next?

Welcome to another Campaign Crunch episode where we take a look at trending campaigns, what they did and the results they gained. This podcast (presented by one of our Account Managers, Becca Quinlan) delves into one of the most fascinating PR campaigns of recent times - the introduction of Evie Pig to the Peppa Pig universe.
From pregnancy announcement to birth, the Peppa Pig team crafted a masterclass in integrated marketing that blurred the lines between fiction and reality. Mummy Pig appeared on Good Morning Britain for an "exclusive interview" announcing her pregnancy, graced the cover of Grazia magazine for a maternity photoshoot, and even had Battersea Power Station lit up pink for a spectacular gender reveal party. The birth announcement, strategically staged outside St Mary's Hospital (where royal babies are presented), completed this remarkable campaign that transcended children's entertainment to become a national talking point.
What makes this campaign particularly brilliant is how it reached parents directly through adult media channels, rather than relying on children to carry the message home. By partnering with the National Children's Trust and treating a cartoon character with the same media approach as a celebrity, the team created something genuinely innovative that sparked conversation across demographics - even causing controversy among farmers concerned about the inaccurate portrayal of pig births!
The episode also features a candid discussion of embarrassing professional mistakes, from accidentally copying competitors into confidential emails to unfortunate verbal slips during presentations. Have you made a marketing blunder? We'd love to hear your story - share it with us for a possible mention in a future episode!

Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth.

👉 [Book your call with Chris now] 👈

Subscribe to our Newsletter
✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips!

Follow Chris Norton:
X, TikTok, LinkedIn
Follow Will Ockenden:
LinkedIn
Follow The Show:
TikTok, YouTube

  continue reading

Chapters

1. Welcome and introductions (00:00:00)

2. The birth of Evie Pig (00:01:36)

3. Pregnancy announcement PR campaign (00:03:10)

4. Gender reveal and media coverage (00:05:12)

5. Farm community controversy and campaign impact (00:07:40)

6. Marketing mistakes and embarrassing moments (00:09:21)

7. Episode wrap-up (00:13:18)

88 episodes

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