#69: Recruitment Is Marketing: The Evolution Of Talent Acquisition The Changing State Of Talent Acquisition podcast

Content provided by Graham and Marty from Change State and Marty from Change State. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Graham and Marty from Change State and Marty from Change State or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The Changing State of Talent Acquisition »
#69: Recruitment Is Marketing: The Evolution of Talent Acquisition

5d ago 39:35

MP3•Episode home

In this episode of The Changing State of Talent Acquisition, hosts Graham Thornton and Martin Predd welcome Maria Christopoulos Katris, Founder and CEO of Built In. Maria shares her 15-year journey growing Built In from a Chicago-based tech community to a global recruitment platform, offering sharp insights into why traditional applicant tracking systems (ATS) are failing to capture the full candidate journey and how employer branding has become a cornerstone of modern talent acquisition. With Built In’s latest trends report as a backdrop, Maria reveals why companies are doubling down on employer brand investments and how referrals are surging as a top channel for tech talent—while also exposing the limitations of relying on them.

Topics include:

The evolution of recruitment from job boards to a marketing-driven discipline
Why ATS source-of-hire data is only 20% accurate and how to move beyond it
The rise of employer branding as a core pillar of talent acquisition
The surge in referrals for tech talent and their potential impact on diversity
Strategies for improving candidate experience and treating applicants like consumers
The growing importance of employer branding for internal retention
How to educate executives on the value of employer brand investments when ROI is challenging to measure

Links:

Maria Christopoulos Katris, Founder and CEO of Built In

LinkedIn
Built In 2025 Talent Trend Report
Connect with the Built In team to learn more about how a recruitment marketing approach will help you attract top talent."

Tune in to discover how to transform your talent acquisition strategy by embracing recruitment as marketing and building a candidate-centric employer brand that stands out in today’s competitive landscape.

Chapters

1. #69: Recruitment Is Marketing: The Evolution of Talent Acquisition (00:00:00)

2. Introduction to Maria Christopoulos Katris (00:00:27)

3. Recruitment's Evolution from Boards to Marketing (00:06:33)

4. The Multi-Touch Candidate Journey (00:11:27)

5. Measuring ROI of Employer Branding (00:19:15)

6. Why Referrals Rose to Top Recruiting Method (00:28:32)

7. Improving Candidate Experience and Future Outlook (00:34:23)

69 episodes

#Careers #Entrepreneur #Business #Marketing #Graham and Marty from Change State #Marty from Change State #Talent Acquisition #Recruiting #Employer Branding #Startup #Human Resources #Recruitment Marketing