E-Commerce Growth Lessons From A $1B Agency Leader From Startup To Wunderbrand podcast

E-Commerce Growth Lessons from a $1B Agency Leader

2M ago 43:18

Content provided by Nicholas Kuhne. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicholas Kuhne or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Dave drops real talk on ad platforms, why Google and Facebook aren’t your friends, and how radical transparency and AI-augmented creative are changing the e-commerce landscape.

🎯 Whether you're scaling your startup or a $20M+ brand, Dave shares actionable insights to help you turn marketing chaos into focused, profitable growth—without sacrificing your health.

🎧 Call to Action
🛠 Learn more about Dave’s work or hire his team:
🌐 https://www.finch.com
📲 Follow Dave: @RealDVal

🧰 Edit your podcasts like a pro:
https://get.descript.com/mrzy10nwivuq

🎙 Join me as a guest or start your podcast journey:
https://www.joinpodmatch.com/nickkuhne

⏱️ Timestamps & Key Topics
00:00 – Creative is king: why creative outperforms everything in ads
01:30 – The truth about Google, Facebook, and ad platform algorithms
02:15 – Dave’s $1B journey, CRO role, and living with three waterfalls
03:00 – Finch's e-commerce focus and real values over buzzwords
05:30 – Radical transparency in agencies and real-time ad dashboards
07:00 – Major shifts in e-commerce advertising (AI placements, platform bias)
10:30 – Attribution confusion: who really gets credit for a sale?
12:00 – Triple M (Marketing Mix Modeling) explained simply
14:30 – Mapping the real customer journey
16:30 – Why failures are crucial in marketing
18:00 – The platform paradox: why you need to narrow your focus
20:00 – Self-awareness in marketing: play to your strengths
22:30 – Low-cost experiments: Pinterest, Reddit, Snapchat, Acast
25:30 – Spotify + Acast for podcast and product growth
27:00 – From vanity metrics to micro-targeting for real ROI
28:30 – Dave’s 7X rule: Why followers matter in ad strategy
31:00 – Monetising followers and reducing CAC
33:00 – Going from $1M to $20M and beyond: different stages, different problems
36:00 – What to send after a purchase (hint: not just a receipt)
38:00 – Finch’s 5-year vision: media, consulting, acquisitions
41:30 – The role of hyper-personalisation in AI-driven ad futures
42:00 – Where to find Dave & final thoughts

Connect with me on:

All my links

Become a guest

Get Descript

#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

173 episodes