In this episode of Standing Apart, join host Nigel Ridpath as we dive into the transformative journey of inbound marketing in the era of Gen.AI. Explore how traditional marketing has shifted from outbound strategies based on interruption to a more consumer-centric, inbound approach.

We unveil the story of a mid-sized UK e-commerce business navigating the saturated market of sustainable living. Discover how consistency and patience turn this company's marketing efforts into a powerful engine of growth and deepen your understanding of why standing apart in marketing is more essential than ever.

The episode also sheds light on today’s technological disruptions, especially the tectonic shifts caused by AI advancements. Learn about the new challenges businesses face and the innovative strategies emerging as market leaders grapple with these changes.

Don't miss our regular features, including Nigel's one-minute rant about Xero's generative AI initiative, and a spotlight on our Superhero of the Week, Alex Warren, a remarkable musician with an unconventional path to success.

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