In this episode of Standing Apart, join host Nigel Ridpath as we dive into the transformative journey of inbound marketing in the era of Gen.AI. Explore how traditional marketing has shifted from outbound strategies based on interruption to a more consumer-centric, inbound approach. We unveil the story of a mid-sized UK e-commerce business navigati…

Standing Apart, hosted by Nigel Ridpath, focuses on the theme of differentiation - both personally and in a business sense. Episode 11 focuses on maximising the relationship with existing clients. I chat with Tamara Phelan about best practice. I also reveal who is Superhero of the Week, which, this week, is from the world of TV comedy, and I get to…

Standing Apart, hosted by Nigel Ridpath, focuses on the theme of differentiation - both personally and in a business sense. Episode 10 is part 2 of an interview with Hugh Taylor from Roadnight Taylor. We discuss the energy sector that is the business focus, but also the purposefulness with which Hugh leads the organisation. You can find the Roadnig…

Standing Apart, hosted by Nigel Ridpath, focuses on the theme of differentiation - both personally and in a business sense. Episode 9 is part 1 of an interview with Hugh Taylor from Roadnight Taylor. We discuss the energy sector that is the business focus, but also the purposefulness with which Hugh leads the organisation. Here is Hugh's reading li…

Standing Apart, hosted by Nigel Ridpath, focuses on the theme of differentiation - both personally and in a business sense. Episode 8 focuses on a personal story from Nigel, about how he and the team at Cloud9 Insight were pioneers in the world of selling SaaS solutions - in their case Microsoft CRM Online. This is Cloud9: Here Is David collecting …

Standing Apart, hosted by Nigel Ridpath, focuses on the theme of differentiation - both personally and in a business sense. Episode 7 focuses on the circular economy. We take a look at what's happening in this space, inspired by this article by Pallab Ghosh. I also reveal who is Superhero of the Week, which, this week, has a personal flavour, and I…

Standing Apart, hosted by Nigel Ridpath, focuses on the theme of differentiation - both personally and in a business sense. Episode 6 focuses on the education sector. We take a look at what's happening in schools in the most deprived areas, inspired by this article by Elaine Dunkley and producer, Kate McGough. I interview Nicki Hambleton, former He…

Standing Apart, hosted by Nigel Ridpath, focuses on the theme of differentiation - both personally and in a business sense. Episode 5 is all about market disruptors. We take a look at examples, including WeBuyAnyCar, Habito and Marshmallow. We explore the characteristics of disruptive leaders. And finally, we provide some tips on how you can make y…

Standing Apart, hosted by Nigel Ridpath, focuses on the theme of differentiation - both personally and in a business sense. Episode 4 includes an interview with Kim Simmonds, CEO and Founder of Cloud Contracts 365. Kim is shaking up the legal sector with her new SAAS product that handles day-to-day contract creation and contract review. It also inc…

Standing Apart, hosted by Nigel Ridpath, focuses on the theme of differentiation - both personally and in a business sense. Episode 3 is a music industry special, with stories about MTV, the sale of artists' back catalogues, Gorillaz and SZA. It also includes a rant about dynamic ticket pricing. ** Please like, rate and subscribe! It really helps u…

Standing Apart is a new podcast, hosted by Nigel Ridpath. The show focuses on the theme of differentiation - both personally and in a business sense. Episode 2 is a retail special, with stories about Shein, Christmas markets, Canada Goose, Black Friday and Mary Portas It also includes a rant about Christmas gifts for men.…

Standing Apart is a new podcast, hosted by Nigel Ridpath. The show focuses on the theme of differentiation - both personally and in a business sense. Episode 1 is an introduction to the show and features a discussion about Jaguar's new branding, some of the key areas to look at when differentiating your business and a rant about terrible copywritin…