Increasing your revenue through email marketing isn’t about sending more emails—it’s about sending the right ones. A strong email strategy focuses on building trust, personalizing content, and understanding what your audience actually wants. When done right, email marketing becomes one of the most powerful tools for driving consistent growth.

In this episode, Bridget Poston shares how e-commerce brands can increase revenue by 43% in just 60 days using Human First email marketing. She breaks down the key elements of high-converting email copy, how to segment audiences effectively, and the right balance between promotional and value-driven content. Bridget also reveals the biggest mistakes brands make in email marketing and the high-leverage activities that drive the best results.

Bridget Poston helps e-commerce brands and coaches get hidden revenue from their email lists with her Human First Sales Strategy. Her approach focuses on personalization, trust-building, and using zero-party data to craft emails that truly resonate. Through her Email Pulse Check and strategic game plans, she helps businesses optimize their email marketing for long-term growth and stronger customer relationships.

Timestamp:

00:00 Intro

00:34 Bridget Poston’s Background

03:13 First Steps in Human-First Email Marketing

07:08 Strategy for Targeting Different Audiences

09:47 What Human-First Copy Really Means

12:30 Understanding Community-Building Content

15:52 High-Leverage Activities in Email Marketing

18:16 The Right Number of Emails to Send

20:33 How Many Promotions to Send Per Month

22:49 Common Email Marketing Mistakes E-Commerce Brands Make

24:16 Key Traits of the Most Successful Clients

26:21 Other Factors for a Successful Email Marketing Campaign

27:45 Connect with Bridget Poston

Mentioned Tools

09:29 Klaviyo https://www.klaviyo.com/

Connect with Bridget Poston to learn more about Email Marketing

🔗 LinkedIn: https://www.linkedin.com/in/bridgetposton/

🔗 Instagram: https://www.instagram.com/bridgetcposton/

🔗 Website: https://beelinecopy.com/

#emailmarketing #emailmarketingstrategy #emailmarketingtips #humanfirstmarketing #humanfirstcopy

=============================

🔔 Do you want to learn more about different growth marketing strategies?

Increase Your Reach. Convert More. Grow Faster.

Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/

Stay connected.

🔗 Instagram: https://www.instagram.com/iamgerrid

🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/

🔗 Website: https://gerrid.com/

🔗 Podcast Website: https://growthboss.tv/

🔗 Digital Marketing Website: https://fortressgrowth.com/