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In a world where event planners have endless venue options, how can your hotel stand out as their go-to choice?

This video breaks down proven strategies hotels can use to build stronger relationships with planners, showcase value beyond aesthetics, and stay top of mind when the next conference, wedding, or corporate event needs a home.

We cover:

• How to build real, lasting relationships with event planners (not just surface-level interactions)
• Why FAM events are one of the most effective ways to let planners experience your property’s full potential
• The value of clear, customizable event packages with transparent pricing
• Tools you can offer planners that make their job easier—and your hotel look like a true partner
• Creative branded merchandise ideas that subtly and effectively keep your hotel on their desk and in their mind
• Smart ways to follow up with value (instead of pressure)
• How to engage with planners on social platforms and industry spaces where they already spend time

Whether you're a boutique property or part of a large chain, these techniques will help your hotel stand out in the eyes of event professionals and decision-makers.

If you want planners to think of you first, this video is a must-watch.

Let’s make your property unforgettable—for all the right reasons.

#HotelMarketing #EventPlanners #HospitalityIndustry #EventVenues #EventPros #BrandedMerchandise #MeetingsAndEvents #EventPlanningTips #FAMEvents #HospitalityTips

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Florida Custom Merch specializes in helping businesses grow through high-quality custom branded merchandise. They provide a wide range of promotional products tailored to clients' needs, including apparel, drinkware, bags, desk items, and unique giveaways for events, trade shows, and marketing campaigns. With end-column pricing, rush services, free samples, and a focus on industry-specific solutions, Florida Custom Merch ensures an easy and reliable order process. Their goal is to deliver standout items that enhance brand visibility and make a lasting impact.