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Building the Buffs Brand: John Snelson on Creativity, College Football, and Shooting Your Shot
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In this Primetime episode of Career Conversations with Chris, we dive into the fast-paced, content-saturated world of college football media with John Snelson, Director of Creative Services for CU Boulder Football.
Key moments from our creative journey include:
- The rise of "The Rise": How John pitched and produced a six-part docuseries for the Pac-12 Network, a project that became a defining moment in his career
- John’s self-invented role as a football creative
- Behind-the-scene insights from working with Coach Prime
- Leading the Travis Hunter Heisman campaign with strategic, story driven content
- How authenticity trumps polish in storytelling
Join Chris as he sits down with John to explore the intersection of sports, storytelling, and self-belief, and what it takes to turn a cold call into a creative legacy.
Follow John on Instagram @john_snelson
Check out The Rise on YouTube
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