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Podcasting When Everything Feels Like It’s on Fire
Manage episode 476075105 series 2390637
This episode wasn’t supposed to happen this week.
But after nearly every one of my Q2 strategy calls with our production clients turned into the same conversation—how do I keep podcasting, how do I keep selling, with everything happening?—I knew we needed to talk about this now.
Because the world is heavy. The news is overwhelming. And showing up to sell your work can feel, at best, weird, and at worst, totally inappropriate.
In this episode of The More Profitable Podcast, we’re digging into how to keep using your show as a sales tool when it feels like everything around you is falling apart, and why going quiet is the worst thing you can do right now. Not just for your business, but for your community.
0:00 – Why this episode wasn’t planned—and why it couldn’t wait
2:03 – The emotional weight of showing up right now (and why it’s real)
4:58 – Selling isn’t tone-deaf—it’s survival
7:49 – Why your podcast has to stay consistent when everything feels uncertain
10:31 – How to acknowledge what’s happening without turning your podcast into a news feed
13:06 – Speaking through your lens: how to be useful instead of overwhelmed
15:16 – Why your content matters more when buyers are hesitant
17:13 – Selling vs. screaming: how to invite, not beg
18:49 – Yes, you have to repeat your offer (more than you think)
20:11 – The role of outside support when everything feels murky
21:07 – Don’t white-knuckle it: what support might look like right now
Mentioned In Podcasting When Everything Feels Like It’s on Fire
Subscribe to The Podcast Newsroom for exclusive episodes
Submit a question for future episodes
What Working With Uncommonly More Looks Like
Need support that actually makes podcasting easier right now?
If your show feels heavy, misaligned, or like one more thing you’re dragging across the finish line—you don’t have to figure it out alone.
Whether you need a one-time reset with a Podcast Strategy Intensive or full ongoing support through Podcast Production, we’re here to help you make your podcast actually work for your business.
Let’s make it sustainable. Let’s make it strategic.
Grab your canteen and join us for The Profitable Podcast Summer Camp.
We start June 12 & spend 8 weeks building a plan that actually connects your content to your offers — with a repeatable series, a content map, and workflows that take the pressure off.
If you want a podcast that’s working before fall hits, this is where you build it.
Reserve your bunk at uncommonlymore.com/summercamp.
Chapters
1. Why this episode wasn’t planned—and why it couldn’t wait (00:00:00)
2. The emotional weight of showing up right now (and why it’s real) (00:02:48)
3. Selling isn’t tone-deaf—it’s survival (00:05:43)
4. Why your podcast has to stay consistent when everything feels uncertain (00:08:34)
5. How to acknowledge what’s happening without turning your podcast into a news feed (00:11:16)
6. Speaking through your lens: how to be useful instead of overwhelmed (00:13:51)
7. Why your content matters more when buyers are hesitant (00:16:01)
8. Selling vs. screaming: how to invite, not beg (00:17:58)
9. Yes, you have to repeat your offer (more than you think) (00:19:34)
10. The role of outside support when everything feels murky (00:20:56)
11. Don’t white-knuckle it: what support might look like right now (00:21:52)
700 episodes
Manage episode 476075105 series 2390637
This episode wasn’t supposed to happen this week.
But after nearly every one of my Q2 strategy calls with our production clients turned into the same conversation—how do I keep podcasting, how do I keep selling, with everything happening?—I knew we needed to talk about this now.
Because the world is heavy. The news is overwhelming. And showing up to sell your work can feel, at best, weird, and at worst, totally inappropriate.
In this episode of The More Profitable Podcast, we’re digging into how to keep using your show as a sales tool when it feels like everything around you is falling apart, and why going quiet is the worst thing you can do right now. Not just for your business, but for your community.
0:00 – Why this episode wasn’t planned—and why it couldn’t wait
2:03 – The emotional weight of showing up right now (and why it’s real)
4:58 – Selling isn’t tone-deaf—it’s survival
7:49 – Why your podcast has to stay consistent when everything feels uncertain
10:31 – How to acknowledge what’s happening without turning your podcast into a news feed
13:06 – Speaking through your lens: how to be useful instead of overwhelmed
15:16 – Why your content matters more when buyers are hesitant
17:13 – Selling vs. screaming: how to invite, not beg
18:49 – Yes, you have to repeat your offer (more than you think)
20:11 – The role of outside support when everything feels murky
21:07 – Don’t white-knuckle it: what support might look like right now
Mentioned In Podcasting When Everything Feels Like It’s on Fire
Subscribe to The Podcast Newsroom for exclusive episodes
Submit a question for future episodes
What Working With Uncommonly More Looks Like
Need support that actually makes podcasting easier right now?
If your show feels heavy, misaligned, or like one more thing you’re dragging across the finish line—you don’t have to figure it out alone.
Whether you need a one-time reset with a Podcast Strategy Intensive or full ongoing support through Podcast Production, we’re here to help you make your podcast actually work for your business.
Let’s make it sustainable. Let’s make it strategic.
Grab your canteen and join us for The Profitable Podcast Summer Camp.
We start June 12 & spend 8 weeks building a plan that actually connects your content to your offers — with a repeatable series, a content map, and workflows that take the pressure off.
If you want a podcast that’s working before fall hits, this is where you build it.
Reserve your bunk at uncommonlymore.com/summercamp.
Chapters
1. Why this episode wasn’t planned—and why it couldn’t wait (00:00:00)
2. The emotional weight of showing up right now (and why it’s real) (00:02:48)
3. Selling isn’t tone-deaf—it’s survival (00:05:43)
4. Why your podcast has to stay consistent when everything feels uncertain (00:08:34)
5. How to acknowledge what’s happening without turning your podcast into a news feed (00:11:16)
6. Speaking through your lens: how to be useful instead of overwhelmed (00:13:51)
7. Why your content matters more when buyers are hesitant (00:16:01)
8. Selling vs. screaming: how to invite, not beg (00:17:58)
9. Yes, you have to repeat your offer (more than you think) (00:19:34)
10. The role of outside support when everything feels murky (00:20:56)
11. Don’t white-knuckle it: what support might look like right now (00:21:52)
700 episodes
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