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From Idea to Launch: How to Use Market Research Effectively - with Flora Leung
Manage episode 473875183 series 2798978
This week on the podcast I am joined by product consultant Flora Leung, who shares how digging into market and customer research can give you a real edge – without needing a huge budget or complex tools. We talk about how to figure out what your customers actually want, where your product fits in the marketplace, and how to use real feedback to improve what you’ve already created or are developing.
Flora’s advice is clear, practical, and full of “ah-ha” moments. From reading Amazon reviews the right way, to getting brutally honest feedback on prototypes (even if they’re in crummy jars!), this conversation will show you how research can help you stand out without second-guessing yourself or getting stuck in perfectionism.
Listen in to discover:
- Why market research isn’t scary – and how it can actually spark new ideas
- Simple, affordable ways to gather data that actually helps
- How to use customer reviews (especially the bad ones!) to improve your product
- Where to spot the “hidden gaps” in the market you can fill
- How to avoid going head-to-head with big players and find your own space to shine
- Tips for doing research at every stage – from vague idea to finished product
If you’ve ever found yourself wondering “Is this product really going to sell?” or “What do my customers actually care about?” – this episode is for you.
USEFUL RESOURCES
Flora Leung, is the founder of Aspire Marketing Studios. Flora helps brands and small businesses turn their ideas into products. By combining market insights and customer data, Flora works with clients to create products that stand out and resonate.
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