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Email Platforms, Outbound Challenges, and Steve’s Post-Surgery Response Rates
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In Episode 3 of The A/B Test Podcast, we’re tackling email platforms and outbound strategies—with a side of post-surgery shenanigans.
Fresh off hernia surgery, Steve wasted no time diving into response rates and deliverability tests (because who needs recovery, right?). We also chat about the state of cold outbound today: Why it’s hard, why it still works, and what tweaks can make a difference.
In This Episode, You’ll Learn:
- The results of testing multiple email platforms for deliverability and response rates.
- How to make cold outbound work in a crowded market.
- Fun A/B tests on LinkedIn content preferences (long-form vs. snackable posts) and personalization vs. relevance in messaging.
- A sneak peek at The A/B Test logo refinement process.
Whether you’re here for marketing insights or just Steve’s unfiltered surgery story, this episode delivers a mix of laughs and learning. Tune in now to find out what really works in outbound email—and why you shouldn’t check metrics 40 minutes after surgery.
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