David Durand is a sports performance and psychology coach. His background and training is in clinical psychology, while he also has a strength and conditioning certification from the NSCA and a mental performance consultant certification from the AASP. His business, Real Development LLC, offers sports training services that combine mental, physical, and skill development for athletes. David focuses on helping individuals develop through a holistic perspective that increases their long-term potential rather than over emphasizing short-term success. His new book, B.E.T. On It: A Psychological Approach to Coaching Gen Z and Beyond, is a guide for coaches looking to make a difference in modern athletes' lives by understanding their brains and bodies on a deeper level and equipping them with tools to increase their health, well-being, and performance.