In this conversation, Cass Duffill discusses strategies to grow an audience online. She emphasizes the importance of having a varied strategy and being present on multiple platforms. Consistency and reliability in marketing efforts are key to achieving long-term results. Collaborating with others and diversifying content are effective ways to engage and attract new audience members. Lead magnets and high-quality content play a crucial role in building an audience. Personal branding and storytelling help establish a connection with the audience. Engaging with the audience and focusing on a specific niche are also important. Lastly, borrowing other people's audiences can fast-track audience growth.

Takeaways

• Why having a varied strategy is important and how to create one.
• The keys to long-term results.
• Ways to engage and attract new audience members.
• Why you need a personal brand to establish a connection with the audience.
• Ways to fast-track audience growth.

Chapters
00:00 Introduction

03:27 The Power of Consistency and Reliability in Marketing

07:29 The Role of Lead Magnets and High-Quality Content in Audience Building

10:27 Personal Branding and Storytelling: Connecting with Your Audience

13:06 Borrowing Audiences: Fast-Tracking Your Audience Growth

14:03 Conclusion

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