Best Cass Duffill Wellness Business Expert Podcasts (2025)

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The Follow-Up Strategy That Converts 40% More Clients - Ep 75 33:00

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8d ago33:00

33:00

Are you one of those practitioners who thinks follow-up is "pushy"? Your competitors think the same thing... and that's exactly why this strategy works. Most practitioners give up after one follow-up attempt (if they even do that). Meanwhile, industry data shows that 60-70% of conversions in natural health practices happen AFTER the initial discove…

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Your Ideal Clients Aren't On Social Media (and what to do instead) - Ep 74 23:07

16d ago23:07

23:07

Your Ideal Clients Aren't on Social Media (And What to Do Instead) You're posting daily. Creating reels. Following trends. Spending hours on content creation. But your phone still isn't ringing with new client bookings. Sound familiar? In this eye-opening episode, I'm sharing the uncomfortable truth that's going to change how you think about market…

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BONUS: September Business Energy Reading - Unstuck Energy & Soul Mission Activation 27:06

19d ago27:06

27:06

In this special episode, I'm sharing something different - a business energy reading for September 2025. As both a business strategist and intuitive mentor, I blend practical strategy with channeled guidance to help you navigate your entrepreneurial journey. This month brings powerful "unstuck" energy - if you've been struggling with sticky situati…

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The 6 Pillars of Practice Success (That Most Practitioners Miss) - Ep 73 30:35

20d ago30:35

30:35

Are you working hard in your practice but not seeing the success you deserve? You're not alone. In this game-changing episode, Cass reveals the six essential pillars that separate thriving practices from struggling ones. These aren't just theory - they're the exact strategies she's used to build her own successful practice and help hundreds of prac…

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Is Your Website Sabotaging Your Practice? - Ep 72 29:59

1M ago29:59

29:59

Is Your Website Sabotaging Your Success? Your website looks professional. You might have even paid thousands for it. But your phone still isn't ringing. If people are visiting your site but not booking consultations, your website might be working against you in ways you haven't even realized. In this episode, I'm breaking down the five biggest ways…

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Why Your Modalities Don't Matter (And What Does): Ep 71 16:04

2M ago16:04

16:04

Are you leading with your certifications and wondering why potential clients aren't converting? In this episode, Cass reveals why focusing on your modalities and qualifications is actually repelling your ideal clients, and shares the easy to activate framework that successful practitioners use to stand out in a crowded market. What You'll Learn: • …

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Your Legally Healthy Practice - Ep 70 24:38

5M ago24:38

24:38

Ready to transform your practice with proper legal protection? In this power-packed episode, I'm joined by legal expert Chantel Ryan to demystify the essential legal foundations every wellness practitioner needs. Whether you're just starting or scaling your practice, this episode is your roadmap to legal confidence. KEY TAKEAWAYS • The crucial lega…

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Struggling to market yourself with confidence? Try these 5 tips - Ep 69 19:34

6M ago19:34

19:34

Struggling to market yourself with confidence? Try these 5 tips! Are you a wellness practitioner who knows you're great at what you do, but struggles to market yourself confidently? In this episode, Cass shares 5 simple but powerful tips to help you show up authentically in your marketing without overwhelm. What you'll learn: ✓ Why one powerful sto…

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Burn Out Proof Your Nervous System - Ep 68 25:45

6M ago25:45

25:45

In this episode, Cass Duffill sits down with nervous system expert Nicole Gomez to explore why regulating your nervous system is essential for avoiding burnout—especially for entrepreneurs and practitioners. They discuss how childhood imprints shape our stress responses, the key signs of burnout, and a three-step process to rewire the nervous syste…

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5 Strategies to Unlock Your Practice Potential - Ep 67 15:29

6M ago15:29

15:29

Transform your practice from plateau to thriving with five innovative strategies designed specifically for natural health practitioners. In this power-packed episode, Cass Duffill shares her proven framework for creating sustainable practice growth without the burnout. Whether you're stuck at an income ceiling or ready to scale smartly, these strat…

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Feng Shui For An Abundant Practice - Ep 66 25:59

6M ago25:59

25:59

Discover how ancient Feng Shui principles can transform your practice space into a magnet for abundance and client success! In this practical episode, Feng Shui expert Lorraine Lewis shares actionable strategies to optimize your clinic's energy flow and create an environment that supports both practitioner wellbeing and client transformation. We al…

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Why your services aren't selling and how to fix it - Ep 65 19:15

6M ago19:15

19:15

Are your natural health services not converting as well as you'd like? In this episode, we dive deep into the three core reasons why many practitioners struggle with sales, and more importantly, exactly how to fix them. Whether you're just starting out or looking to increase your conversion rates, this episode provides actionable strategies to tran…

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Grow your audience with Facebook ads - Ep 64 29:43

7M ago29:43

29:43

Struggling to attract consistent clients to your natural health practice? Discover why Facebook ads might be the missing piece in your client attraction puzzle! In this eye-opening episode, host Cass Duffill sits down with Facebook ads expert Katie Colella to unlock the secrets that most wellness practitioners miss when it comes to Facebook adverti…

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Niche can be your golden ticket - how it exploded one practitioners business... in a great way! Ep 62 28:51

7M ago28:51

28:51

In this engaging conversation, Sammy Barnett shares her unique journey from a nutrition practitioner to an entertainer and educator, focusing on children's health and wellness. She discusses the challenges she faced in her early career, her transition to creating fun and educational workshops, and the importance of personal branding. Sammy emphasiz…

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Building Your Dream Practice - Your Consistent Client Formula in 2025 - Ep 61 25:47

7M ago25:47

25:47

Magnetic Client Attraction: Building Your Dream Wellness Practice Ever wondered why some wellness practitioners have a waitlist of dream clients while others struggle to fill their books? In this game-changing episode, Cass Duffill pulls back the curtain on what really works in client attraction for modern wellness practices. Whether you're just st…

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The Right Way To Use Email Marketing In Your Practice - Ep 60 21:10

8M ago21:10

21:10

Have you ever thought about email marketing and how to best use it in your natural health practice? If not, this is the episode for you! From bringing in new potential clients, nurturing your leads, selling your programs and getting clients on the books, there are so many ways to use email marketing to boost your practice. In today's episode Cass i…

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The Top 3 Marketing Mistakes Wellness Practitioners Make (and how to avoid them!) - Ep 59 13:24

8M ago13:24

13:24

Are you a natural health & wellness practitioner struggling to get traction from your marketing? In this value-packed episode, naturopath & practitioner mentor Cass Duffill, reveals the three most common marketing mistakes that could be holding your practice back. By addressing these common pitfalls, practitioners can create a more effective market…

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Tech & Systems - Streamline & Optimise For Success - Ep 58 24:41

9M ago24:41

24:41

In today's episode I introduce you all to a friend from the UK, Tara LilyMcDaid-Sly. Tara specializes in helping entrepreneurs, particularly those online or with an element of their business or marketing online, to optimise and streamline using tech and systems. We discuss the different ways beyond practice management software, that you can make yo…

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How To Ensure Your Practice Thrives - Ep 57 19:17

9M ago19:17

19:17

In this episode, Cass Duffill discusses the common challenges faced by health practices and offers strategies to ensure their success. She emphasizes the importance of having a clear business strategy, effective marketing, strong personal branding, financial management, and client retention. Cass also highlights the need for practitioners to embrac…

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From Burnout To Breakthrough - Ep. 56 22:50

9M ago22:50

22:50

In this episode, Cass Duffill shares her personal journey from experiencing severe burnout to transforming her wellness practice into a thriving business. She discusses the challenges she faced, the importance of self-healing, and the strategies she implemented to create a sustainable work-life balance. Cass emphasizes the significance of simplifyi…

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BONUS EPISODE: 8 Ways To Bring More Clients In Before Christmas 8:37

11M ago8:37

8:37

In this conversation, Cass Duffill discusses effective strategies for service-based businesses to maximize client engagement and revenue through year-end offers. She emphasizes the importance of not giving up as the year closes, and shares actionable marketing strategies, creative promotions, and ways to build client relationships. The conversation…

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Taking A Break - New Content Coming Soon! 2:23

11M ago2:23

2:23

After an amazing first year of the podcast, I'm taking a short break while we record the next batch of content. While I'm on break you can come and connect with me in my Facebook Group . Or find me on socials under Cass Duffill Strategist. See you soon with a new batch of amazing episodes! Cass x Let's Chat - Send an instant message now Free Resour…

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#53: Magnetize Clients With Standout Marketing 10:44

1y ago10:44

10:44

In this episode, we discuss how to create standout marketing in a cluttered online space. She emphasizes the importance of understanding your ideal client and crafting a compelling value proposition. She also highlights the significance of using various marketing tactics, such as content marketing, social proof, and email marketing. Additionally, s…

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#52: Beyond Social Media: Why Your Posts Are Not Enough 13:08

1y ago13:08

13:08

In this episode, we discuss the limitations of relying solely on social media for marketing and offers alternative strategies to attract clients. We highlight the constantly changing algorithms and oversaturation of social media platforms as major challenges. We talk about how diversifying content and focusing on options other than social media is …

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#51: Consistency Killers & How To Combat Them 19:22

1y ago19:22

19:22

In this episode we discuss the importance of consistency in marketing and identifies common barriers that prevent entrepreneurs from being consistent. We emphasize that consistency is not just about frequency, but also about maintaining quality, alignment with brand values, and messaging. Consistency builds trust, strengthens brand identity, and im…

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#50: Sales-y Free Sales - Connect & Convert 13:46

1y ago13:46

13:46

In this episode, Cass Duffill discusses the importance of sales for business growth and shares strategies for making sales in an authentic and non-salesy way. She emphasizes the need to genuinely solve the problems of ideal clients and to approach sales from a transformational mindset. Cass also highlights the importance of connection, authentic co…

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#49: Easy Audience Growth Strategies 13:11

1y ago13:11

13:11

In this conversation, Cass Duffill discusses strategies to grow an audience online. She emphasizes the importance of having a varied strategy and being present on multiple platforms. Consistency and reliability in marketing efforts are key to achieving long-term results. Collaborating with others and diversifying content are effective ways to engag…

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#48: Keys to Client Retention 14:45

1y ago14:45

14:45

In this episode, Cass Duffill discusses the importance of client retention and provides 13 strategies to improve it. She emphasizes the need to attract the right clients, deliver what they paid for and exceed their expectations, and tailor solutions to their individual needs. Cass also highlights the significance of a quality onboarding process, ma…

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#47: Harmony Over Hustle - how to grow with ease 15:13

1y ago15:13

15:13

In this episode, Cass Duffill discusses the concept of harmony over hustle and how to grow a business with ease. She emphasizes the importance of taking action and aligning with the goals for your business. Cass debunks the myth that success is the result of nonstop hustling and provides tips for finding the easiest path to success. These tips incl…

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#46: The Sticky Bits Of Being In Business 26:10

1y ago26:10

26:10

In this episode of Empowered Marketing Unleashed, Cass Duffill discusses the 'sticky bits' of business, the challenges and obstacles that entrepreneurs face. She shares her personal experiences and insights on topics such as standing out as a personal brand, emotional resilience, copyright and plagiarism, navigating finances, diversifying revenue, …

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#45: 4 Ways to Create Online Revenue Streams 17:47

1y ago17:47

17:47

In this episode, Cass Duffill discusses four online revenue streams that can be used to increase sales and revenue in a business. The four revenue streams are high ticket offers, low ticket offers, memberships and subscriptions, and passive income. Cass provides insights and best practices for each revenue stream, emphasizing the importance of crea…

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#44: Success With Freebie Funnels 18:59

1y ago18:59

18:59

In this episode, Cass Duffill discusses the importance of freebie funnels in growing your email list and boosting your visibility. She explains that freebie funnels are lead magnets that attract and nurture leads, ultimately turning them into clients. Cass provides tips on creating effective freebie funnels, such as offering something of value, del…

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#43: Why You Need A Standout Framework 15:35

1y ago15:35

15:35

In this episode, Cass Duffill discusses the concept of a standout framework or a signature framework for online businesses. She explains that a signature framework is a repeatable and deliverable process that helps businesses get results for their clients. Cass emphasizes that a framework needs to have purpose and cannot be just a word or acronym t…

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#42: Your Knowledge Bubble 16:24

1+ y ago16:24

16:24

In this episode, Cass Duffill discusses the concept of the 'knowledge bubble' and the importance of stepping outside of it to supercharge the growth of your business. She explains that while our personal knowledge and expertise are valuable, they can become constraints and limit our ability to innovate and scale. Cass emphasizes the need to seek ex…

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#41:Empowering Your Business Through Personal Challenges 27:04

1+ y ago27:04

27:04

In this episode, Cass Duffill shares her personal journey of running a business while dealing with a chronic health issue. She emphasizes that personal challenges, such as managing a health condition, can actually become strengths in business. Cass provides tips on how to balance your business and health, including prioritizing self-care, creating …

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#40: 5 Things You Don’t Need To Be Successful 18:59

1+ y ago18:59

18:59

In this episode, Cass discusses five things that are not necessary for success in business. She debunks common misconceptions and provides advice on focusing on what really matters. We will cover the need to have a perfectly executed plan, why you must use toxic selling traits right now, how you need to be constantly present on social media and why…

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#39: Attracting Clients When You Hate Marketing 17:33

1+ y ago17:33

17:33

Hate marketing? You're not alone! Today we explore actionable strategies and insights on how to attract clients in a way that feels true to you, and ways to market your business that you might even enjoy! Takeaways Marketing activities that align with personal values and strengths to create an authentic and enjoyable marketing experience. Authentic…

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#38: Let’s Reimagine Email Marketing 20:29

1+ y ago20:29

20:29

In this episode, Cass Duffill discusses reimagining email marketing, emphasizing authenticity, integrity, and value-driven communication. She addresses common concerns, best practices, and strategies for creating engaging and non-pushy email marketing campaigns. Takeaways Email marketing can be done with integrity and authenticity, focusing on buil…

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#37: 7 Ways To Move Beyond Social Media For Marketing Impact 17:30

1+ y ago17:30

17:30

In this episode, Cass Duffill discusses seven ways to improve marketing for online businesses. She emphasizes the importance of understanding buyer behaviour and bridging the marketing gap. Consistency in content creation and a focus on driving traffic to websites are also key. Duffill advises entrepreneurs to have a visibility marketing strategy t…

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#36: Struggling For Clients? Try this... 24:35

1+ y ago24:35

24:35

In this episode, Cass Duffill discusses strategies for generating clients in a slow economy. She emphasizes the importance of aligning your offers with your core values and the needs of your ideal clients. She also highlights the power of storytelling in marketing and building genuine connections with your audience. Additionally, she suggests optim…

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35: Magic or Strategy.. or both?! 19:30

1+ y ago19:30

19:30

In this episode, Cass Duffill discusses her success strategy framework for growing a business. She emphasizes the importance of having a clear plan and strategy in place to achieve goals. She highlights six key steps to creating a successful business: goals and strategy, messaging and client clarity, audience building, offers, marketing, and lead g…

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34: Calls That Convert - The Art of Authentic Sales Calls 19:45

1+ y ago19:45

19:45

In this episode, Cass Duffill discusses how to have authentic discovery calls that convert in service-based businesses. She emphasizes the importance of being genuine, listening more than speaking, and putting the needs of potential clients first. Cass provides tips on creating a list of questions, offering ways to work with clients, and implementi…

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33: Success Is Not Luck 13:23

1+ y ago13:23

13:23

In this episode we talk about what actually creates success. Building a business around your passion and strengths can lead to more success. It's important to consider your ideal work week and balance, as well as diversifying your income streams for stability and growth. Creating a dream team and seeking guidance from a mentor can also contribute t…

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#32: Is Your Brand Stopping New Clients? 13:55

1+ y ago13:55

13:55

In this episode, Cass Duffill discusses the importance of building a personal brand in 2024. She provides three simple steps to start building a personal brand that stands out and attracts the right clients. Cass emphasizes the need for authenticity and personal connection in building a personal brand. Takeaways Building a personal brand is more im…

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#31: Aligned Clients On Repeat - 5 Simple Strategies 16:45

1+ y ago16:45

16:45

In this conversation, Cass Duffill shares five strategies to build a profitable business with the right clients. She emphasizes the importance of messaging, lead generation, SEO, content creation, and authentic sales. These strategies can help business owners overcome the feast and famine cycle and achieve consistent results. Cass also highlights t…

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#30: Unlocking $10K Months With 3 Game-Changing Strategies 16:50

1+ y ago16:50

16:50

In this episode, Cass Duffill shares three strategic moves that are generating 10K plus months for her clients. The first strategy is about having an optimized sales funnel, which involves capturing leads, warming them up, and building relationships. The second strategy is visibility marketing, which goes beyond social media and includes using mult…

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#29: Elevate Your Impact: The Empowered Marketing Way 21:21

1+ y ago21:21

21:21

Summary In this episode, Cassandra Duffill discusses the concept of empowered marketing and how it can revolutionize the way entrepreneurs market their businesses. She emphasizes the importance of respecting the audience, sharing authentic stories, and providing value-driven content. By adopting empowered marketing, entrepreneurs can build genuine …

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#28: How To Get Off The Feast & Famine Cycle - for good! 21:05

1+ y ago21:05

21:05

In this episode, Cass Duffill discusses the feast and famine cycle that many entrepreneurs face in their businesses. She explains that the cycle occurs due to a reliance on a single source of income and inconsistency with marketing efforts. To combat this cycle, she suggests two solutions: consistent marketing and diversifying income streams. Cass …

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#27: 4 Simple Steps To An Abundant Business 28:11

1+ y ago28:11

28:11

In this episode, Cass Duffill discusses her framework and the steps to building an abundant business. She emphasizes the importance of understanding your ideal client and their needs, mapping out your offers to serve them, creating an abundance plan to bridge the revenue gap, and developing an irresistible offer. She also invites listeners to join …

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#26: Why You Need Outsourcing to Grow Your Business 16:00

1+ y ago16:00

16:00

In this episode, Cass Duffill interviews Zoe Douthwaite from Clarity OBM Services about the benefits and process of outsourcing in business. Zoe shares her personal journey of starting her own virtual assistant business and transitioning into an online business manager. The conversation covers topics such as identifying tasks to outsource, determin…