Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Moment 35 – The four Cs of content: How internal communicators can create comms that land
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Manage episode 398522962 series 2501112
Content provided by The Internal Comms Podcast and AB Comm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Internal Comms Podcast and AB Comm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Looking for tips on creating internal communications that land – and stick? In this Moment from The Internal Comms Podcast, Steve Crescenzo shares a few things you absolutely must keep in mind. He calls them ‘the four Cs’. Creative. Think outside of email and your intranet. As Steve’s son told him, “Young people are not reading their emails and they aren’t visiting websites”. We have to think differently. Compelling. We must demonstrate the benefit to the audience in every piece of comms. Conversation. Strip out the jargon. Remove the corporate speak. Use your weekend words – without the swearing! Concise. Use your creativity to make sure comms are short, snackable and memorable. As CEO of Crescenzo Communications, Steve has decades of experience helping internal communicators inspire, engage and deliver strategies. And in this 10-minute clip, you’ll get some of his most valuable advice. Listen to the full episode here: https://abcomm.co.uk/podcasts/episode/episode-35-how-to-do-less-but-do-it-better/
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141 episodes
MP3•Episode home
Manage episode 398522962 series 2501112
Content provided by The Internal Comms Podcast and AB Comm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Internal Comms Podcast and AB Comm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Looking for tips on creating internal communications that land – and stick? In this Moment from The Internal Comms Podcast, Steve Crescenzo shares a few things you absolutely must keep in mind. He calls them ‘the four Cs’. Creative. Think outside of email and your intranet. As Steve’s son told him, “Young people are not reading their emails and they aren’t visiting websites”. We have to think differently. Compelling. We must demonstrate the benefit to the audience in every piece of comms. Conversation. Strip out the jargon. Remove the corporate speak. Use your weekend words – without the swearing! Concise. Use your creativity to make sure comms are short, snackable and memorable. As CEO of Crescenzo Communications, Steve has decades of experience helping internal communicators inspire, engage and deliver strategies. And in this 10-minute clip, you’ll get some of his most valuable advice. Listen to the full episode here: https://abcomm.co.uk/podcasts/episode/episode-35-how-to-do-less-but-do-it-better/
…
continue reading
141 episodes
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