Overcoming Setbacks and Building a Thriving Business: How Ticketing Hub Found Success with Carl Pihl

Selling Saas

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2y ago 45:18

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Carl Pihl emphasizes the significance of considering not only the primary keyword but also the associated subjects and topics in terms of SEO. Many SEO professionals tend to solely focus on the primary keyword and overlook the related subjects and topics. However, the speaker believes that these associated subjects are actually the most crucial and can greatly impact search engine rankings.

To support this point, Carl shares his experience launching a new website. He explained that by correctly incorporating associated keywords into their content, they were able to achieve first, second, or third rankings on Google without relying on backlinks or having an established website. This demonstrates the power of optimizing for associated subjects and topics alongside the primary keyword.

Furthermore, Carl mentions that they now utilize AI to automatically generate pages based on keywords. This indicates that they have recognized the value of incorporating associated subjects and topics into their content creation process.

[00:01:53] Ticketing Hub creation process.

[00:03:10] Resilience and overcoming challenges.

[00:06:38] Scaling a consulting business.

[00:09:31] Building trust in sales.

[00:10:16] Lost in London days.

[00:14:09] Creating genuine connections through networking.

[00:16:02] SEO and marketing as lost leaders.

[00:18:09] Validating email addresses.

[00:20:27] Understanding customer problems through experience.

[00:23:31] Tracking user behavior and optimization.

[00:26:06] Handling a major platform failure.

[00:28:05] Nothing is free.

[00:30:10] Transparency in business.

[00:33:30] Retention during COVID.

[00:35:01] Alternative to fair Harbor.

[00:38:19] SEO and keyword density.

[00:41:05] SEO and bootstrapped companies.

[00:43:01] Building websites on a budget.

[00:45:35] SEO and website improvements.

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