About the Episode

Over the years, social media platforms have become essential for promoting and marketing events. TikTok, with its ever-increasing number of users and significant sway over younger audiences, has emerged as an innovative platform for event organizers to reach potential attendees.

Our guest for this episode is Tom McMahon, CEO of MCM. Tom is well versed on the latest and most effective platforms and channels and is passionate about showing his event sector clients how they can utilize them to stay ahead of the competition.

In this episode, we will cover the following:

• TikTok and how to use it to promote events
• Key strategies for creating effective TikTok content that can attract event-goers
• Challenges with using TikTok for event promotion
• Tips to align TikTok content with the brand and its messaging

Speakers

• Candice is the Director of Event Programming & Creative Services at vFairs. She helps empower customers with the resources they need to create unique experiences and successful events to meet their business goals.
• Tom has worked with major international brands both agency and client-side, including FT Live, Xeim, NBC Universal Studios, and Sky. At MCM, he uses his film and TV production experience to push the boundaries in the event sector by linking paid and creative strategies.

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