About the Episode
Celebrity endorsements were the original kind of influencer marketing. However, in the modern digital era, specialist social content producers can frequently provide brands with additional value. As a subset of social media marketing, “influencer marketing” involves brands paying an influencer with a large online following to endorse the brand’s product or service to their followers.

Our guest for this episode is Mike Allton. Mike is the Head of Strategic Partnerships at Agorapulse where he strengthens relationships with social media educators, influencers, and partner brands. In addition, he is the producer and host of The Virtual Event Strategist Podcast, helping brands make their first virtual event a success that they can scale.

This episode covers:

• Influencer Marketing and how to get started
• Types of influencers
• How to reach out to a potential influencer
• Tips for event planners and organizers wanting to use influencer marketing

Speakers

• Candice is the Director of Event Programming & Creative Services at vFairs. She helps empower customers with the resources they need to create unique experiences and successful events to meet their business goals.
• Mike is a virtual event strategist, an award-winning blogger, speaker, and author at The Social Media Hat, and Head of Strategic Partnerships at Agorapulse where he strengthens relationships with social media educators, influencers, and partner brands. Allton is also the co-author of The Ultimate Guide to Social Media Marketing alongside Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow, available wherever books are sold.

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