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Avoiding Common CRM and CDP Pitfalls feat. WillowTree’s Rebecca O’Connor

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Manage episode 352197895 series 3357750
Content provided by WillowTree. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WillowTree or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What do marketing teams at Fortune 1000s and local nonprofits have in common? A lot, if you ask WillowTree growth marketing expert Rebecca O’Connor. Large and small shops alike have to demonstrate ROI and stay current with rapidly changing capabilities of software such as customer relationships management (CRM) systems or customer data platforms (CDPs).

Rebecca joins the podcast to explore solutions for such cross-industry challenges facing growth marketers as well as CRM and CDP users. (Bonus: many of Rebecca’s recommendations are easily implemented and widely available.) She and Billy explore the power of effective preference centers, why real-time data benefits content strategy, marketing *and* communications, and how Rebecca’s unique background in Latin American policy analysis jump-started her growth marketing career.
Hot topics discussed:

  • How to honor and leverage a customer’s “gift” of zero-party data
  • Key features for some of our favorite, constantly evolving growth marketing platforms — Braze, Amplitude, and mParticle, among others
  • Why proving ROI on CDP and CRM investments is a lot like a product roadmap

Keep the growth going:

Follow WillowTree on LinkedIn

  continue reading

59 episodes

Artwork
iconShare
 
Manage episode 352197895 series 3357750
Content provided by WillowTree. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WillowTree or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What do marketing teams at Fortune 1000s and local nonprofits have in common? A lot, if you ask WillowTree growth marketing expert Rebecca O’Connor. Large and small shops alike have to demonstrate ROI and stay current with rapidly changing capabilities of software such as customer relationships management (CRM) systems or customer data platforms (CDPs).

Rebecca joins the podcast to explore solutions for such cross-industry challenges facing growth marketers as well as CRM and CDP users. (Bonus: many of Rebecca’s recommendations are easily implemented and widely available.) She and Billy explore the power of effective preference centers, why real-time data benefits content strategy, marketing *and* communications, and how Rebecca’s unique background in Latin American policy analysis jump-started her growth marketing career.
Hot topics discussed:

  • How to honor and leverage a customer’s “gift” of zero-party data
  • Key features for some of our favorite, constantly evolving growth marketing platforms — Braze, Amplitude, and mParticle, among others
  • Why proving ROI on CDP and CRM investments is a lot like a product roadmap

Keep the growth going:

Follow WillowTree on LinkedIn

  continue reading

59 episodes

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