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Profile Your Customers Or Walk Outside With a Lighter and Literally Burn Your Ad Dollars
Manage episode 341176572 series 3105692
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The fastest way to burn through your advertising dollars with no business return is to skip the customer research and profiling step. Need some good analogies to sell customer research up the chain internally or for your next client pitch? This episode has you covered AND shares the two most brilliant advertisements of the last decade that absolutely nail the customer profiling game.
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