Today on The Future of Fandom, we deep dive into the next gen experience – and how to Own It. On this episode we take a look at StockX and how it stays ahead of the curve, and even ahead of its brand partners, in this realm of consumer connection via their Chief Marketing Officer, Deena Bahri.

StockX is known for sneakers, streetwear, accessories, collectibles and everything in between. It’s also been able to harness hype and build an ocean of fans drop by drop – and today Deena chats about how they stay close to next-gen consumers in the physical, digital, and "phygital" worlds.

I said “Own It” at the beginning for a reason – it’s StockX’s new brand platform, and they hope it will layer another critical element of the next-gen consumer into their own experience: the desire, and the need, to belong as an individual. We explore that more deeply as well.

Deena’s been on the cutting edge for years, and over the next half hour, you’ll see why. So let’s collab for a little while and predict the future with StockX and Deena Bahri.

StockX "Own It" brand platform: https://stockx.com/lp/own-it-2022/

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