Today on The Future of Fandom, we dive deep into the behavioral mechanics of purchase. You’ll enjoy an ever-so-slightly nerdy illustration of the next-gen, couch to cashier journey with our guest Brittany Billings. Brittany is the EVP of Marketing & Strategic Markets at Shopkick, and brings some commerce insight to the show that most can’t even provide.

When you think about learning who your customer is, most brands will look to their social analytics and their receipt-level purchase data. Not a whole lot is captured, at least with true attribution, about their interim activity, that which happens between the couch and the cashier. But Brittany actually does thanks to Shopkick’s rewards-based platform, and today we chat about how something as simple as watching a video or simply walking into a store is, and should be, rewarded.

As someone who’s worked previously in retail and CPG analytics, this host can tell you that what we describe on the show is truly next-gen, and hopefully you get a glimpse into what the future of commerce holds. So kick back and listen in as we predict the future with Shopkick and Brittany Billings.

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Hosted by Adam Conner.

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