In an increasingly digitized and automated world, it is easy to forget the importance of human connection. However, when it comes to delivering a great customer experience, human connection is still crucial. When you take the time to connect with your customers, you create a relationship of trust and respect that will last long after the sale is complete. Navy Federal Credit Union‘s Chief Marketing Officer, Pam Piligian, believes this to be true. In this episode, Pam talks about the impact of digitization on customer experience, why journey mapping is essential, and how human connection is still crucial for delivering a great customer experience. Check out this episode to learn more.

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