))
Episode 1 - Building Thoughtful Brand Foundations
Manage episode 330987944 series 3357834
Content provided by Snapper Studio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Snapper Studio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Welcome back to the first proper episode of the podcast! Where I dive deeper into the foundations of a great brand!
I cover:
• What branding is to me.
• Common misconceptions of what a brand is.
• Why you need to carefully think about all the decisions in your business.
• What branding can do for you.
• How to build strong foundations by looking at your brands DNA, your why, unique selling propositions, understanding customers, brand goals and feelings.
The feels finder download is the first task I work through with every single client. Come and grab your free download — https://www.snapper.studio/download/feelings
Chapters
1. Welcome (00:00:00)
2. What can branding do? (00:06:47)
3. Brand audits and why they are so important (00:07:39)
4. Finding your Why (00:09:18)
5. Unique Selling Proposition (00:10:57)
6. Understanding customers (00:12:18)
7. Setting brand goals (00:13:46)
8. What feelings are your brand selling? (00:15:10)
34 episodes
Share
