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062: Lead Magnet Prospecting - Part 3

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Manage episode 268042043 series 1750372
Content provided by Sales Prospecting School and Ted Stevenot. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sales Prospecting School and Ted Stevenot or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This week I share some of the latest statistics on my foray into digital and "lead magnet" prospecting. As a part of such an effort, many questions arise; -What is a good test size to determine meaningful results? -How long should a test run? -What is the best means of building a relationship-bridge with site visitors? In the show, we also discuss the doubt-inducing thoughts that emerge in the difficult effort to spark traction from "zero to one". Such thoughts can tempt you to throw in the towel... But - spoiler alert - been there, done that with such thinking, and I will be sticking with it! Pick up a copy of my B2B sales prospecting book Prospect Factory at Amazon.com: https://amzn.to/3cZYslM Check out John Stevenot's book Hacking Normal for tips on making the most of remote work. Amazon link: https://amzn.to/35JTMg4 Visit the START HERE page of my website for links to books, articles, podcasts and tons of other great stuff. https://tedstevenot.com/ Questions or comments? I can be reached at: [email protected] Connect with me on LinkedIn: https://www.linkedin.com/in/ted-stevenot/ Thanks for listening and enjoy! Ted Stevenot PS. Don't miss my other show! The Health & Money Podcast - about health, money, investing, lifestyle, and how to achieve retirement success, Show link: https://bit.ly/3d4c8wh
  continue reading

82 episodes

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Manage episode 268042043 series 1750372
Content provided by Sales Prospecting School and Ted Stevenot. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sales Prospecting School and Ted Stevenot or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This week I share some of the latest statistics on my foray into digital and "lead magnet" prospecting. As a part of such an effort, many questions arise; -What is a good test size to determine meaningful results? -How long should a test run? -What is the best means of building a relationship-bridge with site visitors? In the show, we also discuss the doubt-inducing thoughts that emerge in the difficult effort to spark traction from "zero to one". Such thoughts can tempt you to throw in the towel... But - spoiler alert - been there, done that with such thinking, and I will be sticking with it! Pick up a copy of my B2B sales prospecting book Prospect Factory at Amazon.com: https://amzn.to/3cZYslM Check out John Stevenot's book Hacking Normal for tips on making the most of remote work. Amazon link: https://amzn.to/35JTMg4 Visit the START HERE page of my website for links to books, articles, podcasts and tons of other great stuff. https://tedstevenot.com/ Questions or comments? I can be reached at: [email protected] Connect with me on LinkedIn: https://www.linkedin.com/in/ted-stevenot/ Thanks for listening and enjoy! Ted Stevenot PS. Don't miss my other show! The Health & Money Podcast - about health, money, investing, lifestyle, and how to achieve retirement success, Show link: https://bit.ly/3d4c8wh
  continue reading

82 episodes

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