Zach interviews Mike Gore-Hickman of Painter Growth, a coaching program for painting contractors. Mike shares his journey from a Canadian university student to a successful entrepreneur, starting with College Pro, a student painting business, where he scaled a franchise to $200,000/month in sales by 2013, breaking company records. His success stemmed from strong mentorship, a supportive peer group, and learning from early mistakes like underbidding jobs and poor leadership.

Mike later started a commercial painting business but pivoted to a software startup, where he led sales and learned online business operations. During COVID, he returned to the painting industry, launching Painter Growth in October 2021 to help painters scale from zero to $100K, $100K to $500K, and beyond, through proven systems for lead generation, sales, and business management.

The discussion highlights the painting industry’s high profit margins (50% gross profit) and low disruption risk from automation, making it a strong opportunity for entrepreneurs. Mike emphasizes open-mindedness, accountability, and time management as key traits for successful clients, who range from young men in their 20s to older contractors. Painter Growth’s coaching avoids victim mentality and focuses on practical systems, like reducing paint store runs or using professional email addresses, to boost profitability and professionalism.

Zach announces a partnership with Painter Growth, integrating their training on time management, lead generation, and pricing into the ZKFS platform for $50/month, aiming to help 250,000 owner-operators scale or optimize their businesses. Both stress the importance of questioning decisions, avoiding ego-driven choices (e.g., unprofitable shop rentals), and investing in coaching to unlock potential, contrasting survival mode with strategic growth.