Supercharge Your Business

Zero to Unicorn

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10M ago 35:51

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Summary
Referrals can supercharge a business and lead to more customers and increased revenue. Brandon Barnum, author of 'Raving Referrals,' shares his expertise on building a referral engine. He emphasizes the importance of thanking and updating the people who give referrals, as well as creating strategic alliances with others who serve your target audience. Barnum also discusses the 'art of the ask,' which involves setting the stage, listening for referral triggers, and asking for referrals. He recommends tracking and measuring referrals, rewarding referrers, and creating a referral partner blueprint. Building relationships and investing in a referral network can also be beneficial.

Takeaways
Referrals are more effective than leads and can supercharge a business.
Thank and update the people who give you referrals to show appreciation and build trust.
Create strategic alliances with others who serve your target audience to generate more referrals.
Use the 'art of the ask' to set the stage, listen for referral triggers, and ask for referrals.
Track and measure referrals, reward referrers, and create a referral partner blueprint.
Invest in building relationships and a referral network to grow your business.

Links
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