In this episode of the Zero Prime podcast, engineer-turned-founder Rob Woollen gives a refreshingly honest take on the founder journey. Rob shares his path from Unix coder to BEA Systems architect to Salesforce CTO, and finally to pioneering data analytics at Sigma.

Get Rob's reflections on turning deep tech into market wins and navigating the AI revolution from an engineer who's built it all.

1. 00:00 - Introduction and Early Career
2. 04:25 - Salesforce Years and Career Evolution
3. 06:51 - Path to Entrepreneurship
4. 10:41 - Sutter Hill Ventures and Sigma's Genesis
5. 14:38 - Building Sigma
6. 20:30 - AI and the Future of Business Intelligence
7. 28:55 - Closing Thoughts

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