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Why One Size Doesn't Fit All in Podcasting

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Manage episode 421320380 series 2401170
Content provided by Dave Jackson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Jackson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If your goal is to record a video and then export the audio, that most likely won't work without some tweaking. I explain why in this episode.

Video and Audio Have Different Audiences

When I do video today, I know longer introduce myself and explain what I do on YouTube. If they want to learn more about me they can click the name of my channel.

However, in audio we want to let the listener know what the show is about and what the episode is about (typically in around 60 seconds or less).

This means you will have two versions of your show. One for video and another for audio.

When You Said, "Let's Add Video"

If you were cooking dinner and making burgers and then said, "Oh, let's make fries too," you would add more work to the food prep. Duh, right?

Well if you started in audio and then said, "Let's add video" you are also adding additional work (more equipment, more time, more money).

YouTube has an algorithm that must be obeyed if you want major success on YouTube. Podcasting growth is 78% based on word of mouth marketing (per Jacobs Media).

Consequently, you need two different strategies if you don't want to waste your time.

With video, people are measuring STV (seconds to value). In other words, get to the point.

READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/consultant

Power of Podcasting Network

This podcast is part of the Power of Podcasting Network.

Mentioned in this episode:

Is Your Podcast Not Growing?

Struggling to grow your podcast beyond friends and family? You're not alone. I've been there too. That's why I created "10 Proven Strategies to Grow Your Podcast Audience" - a free guide packed with actionable techniques that have helped countless podcasters expand their reach and build loyal listener communities. Stop guessing what works. These are battle-tested methods used by top podcasters who speak to engaged audiences every week. Head to schoolofpodcasting.com/10tips now and download the free guide because your podcast deserves to be heard.

10 Tips


This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
  continue reading

195 episodes

Artwork
iconShare
 
Manage episode 421320380 series 2401170
Content provided by Dave Jackson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Jackson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If your goal is to record a video and then export the audio, that most likely won't work without some tweaking. I explain why in this episode.

Video and Audio Have Different Audiences

When I do video today, I know longer introduce myself and explain what I do on YouTube. If they want to learn more about me they can click the name of my channel.

However, in audio we want to let the listener know what the show is about and what the episode is about (typically in around 60 seconds or less).

This means you will have two versions of your show. One for video and another for audio.

When You Said, "Let's Add Video"

If you were cooking dinner and making burgers and then said, "Oh, let's make fries too," you would add more work to the food prep. Duh, right?

Well if you started in audio and then said, "Let's add video" you are also adding additional work (more equipment, more time, more money).

YouTube has an algorithm that must be obeyed if you want major success on YouTube. Podcasting growth is 78% based on word of mouth marketing (per Jacobs Media).

Consequently, you need two different strategies if you don't want to waste your time.

With video, people are measuring STV (seconds to value). In other words, get to the point.

READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/consultant

Power of Podcasting Network

This podcast is part of the Power of Podcasting Network.

Mentioned in this episode:

Is Your Podcast Not Growing?

Struggling to grow your podcast beyond friends and family? You're not alone. I've been there too. That's why I created "10 Proven Strategies to Grow Your Podcast Audience" - a free guide packed with actionable techniques that have helped countless podcasters expand their reach and build loyal listener communities. Stop guessing what works. These are battle-tested methods used by top podcasters who speak to engaged audiences every week. Head to schoolofpodcasting.com/10tips now and download the free guide because your podcast deserves to be heard.

10 Tips


This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
  continue reading

195 episodes

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