Lisa shares her 4 cornerstones for creating long-term sustainable success in your business

• Exploring the 4 quadrants of marketing: Planning and strategy. It's your copy and messaging, your branding and image, and finally, your publicity and PR
• Why using pain -points in marketing doesn’t work and why engaging with passion points does
• Introduction to the Challenge, Solution, Invitation Framework
• Lisa tells us the two things that will never go out of style.
• Lisa shares stories about how she got the publishing bug and learned to love advertising

Lisa Manyon is the Business Marketing Architect and President of Write On Creative®. She pioneered the values-based "Challenge. Solution. Invitation.™" communication framework to create marketing messages with integrity, focusing on PASSION points. Her strategies are known to create million-dollar results, and she is dedicated to reverse engineering your most powerful solutions into profitable revenue streams. Her philosophies are featured in Inc. Magazine and multiple#1 Bestselling books including Wonder Women: How Western Women Will Save the World. Recipient of the People’s Choice Award at the California Women’s Conference, Lisa has created training for Small Business Development Centers and is available for speaking and training engagements. She offers custom coaching, consulting, and copywriting training. She’s also a #1 international bestselling author and award-winning speaker available to teach, train, and transform your audience with interactive Business Breakthrough Boutiques. Visit www.WriteOnCreative.com to access business-building resources.

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