Graham Broyd was a popular guest when I interviewed him back in February, as his book, Backpack, Jacket, Surfboard was in the final editing stages. Now his book has launched and is selling very well.

Graham, a former banker, shares the surprising amount of work involved in selling a book after publication. His personal promotion efforts include leveraging his network, hosting book launch events in the US and London, and appearing on podcasts. He also shares surprising industry statistics on book sales and how his publisher has utilized online platforms like Amazon, Goodreads, and Net Galley to reach a wider audience.

Graham’s efforts are paying off: his book is on track to be in the top 10% of books sold this year, even before the holiday buying season. Graham is already at work on his next book, "Faster Than You at 60", and he previews the incredible backstory of one of the sprinters he profiles.

Topics covered:

• Selling the book. How Graham leveraged his extensive personal and professional network to generate sales.
• The strategy to expand sales beyond “friends and family.”
• The shocking real statistics about the book industry. Through his marketing efforts, Graham’s book is on track to place in the top 10% of all books published in the US for 2025.
• The digital marketing strategy reaching readers outside his network.
• The psychic rewards of reviews from strangers who connected with the book's themes.

Interviewee Background:

Graham Broyd is a British-American former banker who has transitioned to being an author in his midlife. He is also a competitive track athlete, running short-distance races and competing for the US team in his age group, a passion that has inspired his next book, currently in the works

Resources:

• Read Graham's book here: https://advantagebooks.com/books/backpack-jacket-surfboard/

Please rate and review on Apple Podcasts. And see more about Betsy Bush and her guests at www.yourcreativemidlife.com. Are you on your own artistic or creative journey? We want to know about you! Please contact us through the website. Dare to follow your muse!