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Your Offer Isn't Selling Because You're Solving the Wrong Problem
Manage episode 514131786 series 3524022
Your service packages aren't selling—but it's probably not what you think.
This week, I'm sharing the story of an incredibly talented OBM who had beautiful, professional-looking packages that nobody was buying. Not because she wasn't good at what she did. Not because her pricing was off. But because she was solving Problem A when her clients desperately needed help with Problem Z.
If you've ever had people say "that sounds great!" and then disappear... or if you're spending half your discovery calls explaining what you do... or if clients sign up then ghost after a month—this episode is for you.
In This Episode:
- Why building offers based on your skills (instead of their problems) keeps you stuck
- The 4 red flags that your offer isn't landing
- How to discover what problems your ideal clients are ACTUALLY struggling with
- The reframe that doubled one strategist's booking rate
- Why you should price for value, not time
- A practical 3-step plan you can do this week
The bottom line: Your offer isn't broken. It's just solving the wrong problem. And when you fix that? Everything clicks into place.
Key Quotes
"Nobody wakes up thinking, 'You know what I need today? A brand messaging framework.' They wake up thinking, 'I have no idea how to explain what I do without completely confusing people.'"
"People don't hire you to deliver services. They hire you to solve problems."
"When you're solving the right problem—one that's painful, urgent, expensive if left unfixed—people don't haggle."
"You're not charging for your time. You're charging for the value of the problem being solved."
Action Steps
- Have 3 conversations this week with people who fit your ideal client profile
- Ask: "What's the biggest challenge you're dealing with right now?" and write down their exact words
- Review past clients who got the best results—what problem were they trying to solve?
- Compare what you learned to your current offer—does it match?
Resources & Links
- Join coCreator Society: cocreatorsociety.com
- In Good Company (Weekly Newsletter): https://cocreatorsociety.substack.com/
About coCreator Society
If you want to work through this with other entrepreneurs who are figuring it out too, join us in coCreator Society. We're kicking off a sprint in November where we're doing exactly this work together—identifying the real problems your clients are facing, repositioning your offers, and making sure your messaging actually lands.
Learn more: cocreatorsociety.com
Your offer isn't broken, friends. It's just waiting to solve the right problem.
Timestamps
00:00 Introduction: The Real Problem with Service Packages
01:31 Meet Rachel Starr: Your Community Strategist
02:31 Common Mistakes in Service Offerings
04:46 Identifying the Right Problem to Solve
07:00 Repositioning Your Offer for Success
11:21 Practical Steps to Realign Your Offer
12:56 Final Thoughts and Next Steps
60 episodes
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