Be Opportunistic and Be Open. Vicki Dobbs Beck is a veteran entertainment executive with more than 30 years of experience driving innovation and digital transformation in support of storytelling. In 2015, she co-founded Lucasfilm’s award-winning Immersive Storytelling Studio, ILMxLAB (now ILM Immersive), and has since been at the helm.

Under Vicki’s leadership, ILM Immersive has produced a robust portfolio of groundbreaking experiences including CARNE y ARENA, directed by Alejandro Iñárritu and awarded a special Oscar by the Academy of Motion Picture Arts and Sciences; Vader Immortal: A Star Wars VR Series, winner of the PGA Innovation Award in 2020; and most recently, the Emmy award-winning “What If…? An Immersive Story” with Marvel Studios, the first-ever interactive Disney+ Original story for Apple Vision Pro.

I am honored to have had Vicki on this week’s episode of Your Career, Unscripted (and to be able to interview Vicki for a second time). Thank you Vicki for your generous support and time throughout the years.

If you are someone pursuing a career in media and technology and want to learn from an incredibly talented, kind, humble, and creative leader - this episode is for you.

Learn about…

• Vicki’s journey cofounding Lucasfilm's immersive storytelling studio ILMxLAB (now ILM Immersive) and stories of hurdles along the way
• The benefit of “intrapreneuring” (setting up a new business inside of a large established company)
• Failing quickly and moving on
• The process of creating worlds and characters that “felt authentically Star Wars”

“Vader is probably the most iconic character in the Star Wars universe. So it was I think we were all humbled by the fact that Lucasfilm entrusted Vader with us in a unproven brand new space. And I think we were always very aware of that pressure”

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