In this episode of Your Business Your Next Level, I sit down with Jerry Hraban, co-owner of Alpine Roofing and Sheet Metal. What started as a side hustle out of the back of his car has grown into a thriving roofing business built on relationships, follow-through, and a relentless commitment to showing up.

Jerry shares how they built trust with general contractors and clients alike by simply doing what they say they’ll do—every time. We dig into why Alpine avoids the race to the bottom on price, how they’ve scaled with the right team, and why communication is their true differentiator. From hiring and culture to customer expectations and growth strategy, Jerry brings down-to-earth wisdom for anyone building a service-based business with integrity.

Key Takeaways:

Just Show Up: Jerry built Alpine by being reliable—no fluff, no gimmicks, just doing what others wouldn’t or didn’t.

Reputation Is Everything in Construction: Price doesn’t win long term—trust, communication, and delivery do.

Good People Make Everything Easier: Building a reliable team that takes pride in their work is more valuable than any marketing campaign.

Avoid the Race to the Bottom: Alpine doesn’t try to be the cheapest—they aim to be the most trustworthy.

Simple Systems, Solid Results: From punch list to close-out, it’s the small habits and follow-through that keep clients coming back.

Timeline Summary:

[00:00] - Jerry’s story: from side work to business owner

[02:00] - Getting started with his dad and brother and building Alpine from scratch

[04:00] - Why reliability and communication earned repeat work

[06:00] - How Alpine built trust with GCs without chasing low bids

[08:00] - Building a culture where employees want to stay

[10:00] - The importance of clear communication and follow-through on job sites

[12:00] - Working through difficult hires and learning what doesn’t work

[14:00] - Expanding the business while keeping values intact

[16:00] - What Jerry looks for when hiring and promoting

[18:00] - His advice to new entrepreneurs in construction or trades

[20:00] - Final thoughts on long-term growth, relationships, and keeping it simple

Links & Resources:

https://www.linkedin.com/in/jerryhraban/