In this return episode, Randy Lorensen joins Eunicia Peret to go deeper into the systems and mindset that have powered his growth as a multi-business entrepreneur. From building Premier Cabinets into a 35-market national brand to launching a podcast and coaching business, Randy shares the behind-the-scenes strategies that helped him step out of operations and into true leadership. He opens up about the difference between revenue and profit, the hidden costs of poor tax planning, and how AI and automation are helping small businesses scale faster than ever. This episode is a roadmap for entrepreneurs ready to move from technician to visionary.

Key Takeaways:

Revenue doesn’t equal profit: Many business owners celebrate high sales without realizing their margins are broken

Most entrepreneurs overpay in taxes: If you don’t have a proactive tax team, you’re likely giving away tens or hundreds of thousands each year

Licensing creates freedom: Randy shares why licensing, not franchising, became the key to scaling without losing control

SOPs are your freedom plan: Systems and documentation make it possible to build a business that runs without you

AI isn’t just for big tech: Randy is building tools that automate communication, quotes, and back-end workflows for everyday contractors

Too many owners still think small: To grow, you must be willing to replace yourself—and stop hoarding tasks you’re not the best at

Your CPA may be costing you millions: Traditional accounting focuses on filing, not strategy—know the difference

Mindset shifts are required at every level: From solopreneur to multi-entity owner, growth comes from letting go of old habits

Timeline Summary:

[00:00:00] Reintroducing Randy and his evolving business portfolio

[00:02:00] How Premier Cabinets grew to 35 markets with a licensing model

[00:04:00] Why standard operating procedures create freedom

[00:06:00] Turning marketing insights into scalable training

[00:08:00] Building a backend CRM and automations to support licensees

[00:10:00] How small businesses can use AI to improve speed and service

[00:12:00] Financial blind spots: why profit margins matter more than revenue

[00:14:00] Understanding contractor business economics and missed wealth

[00:16:00] Why tax planning is a leadership responsibility

[00:18:00] From technician to CEO: how Randy changed his role

[00:20:00] Building a business that supports, not controls, your life

[00:22:00] Launching Tales of Abundance and helping others break free

[00:24:00] Advice for business owners: get your numbers, then get your time back

Links & Resources:

https://www.linkedin.com/in/randy-lorensen-8269902a/