This week, Rob and Lauren sit down with fractional marketing leader Lauren Miller. Lauren shares insights into the modern world of marketing.

Lauren emphasizes that the basics, like consistency in messaging and the 4 Ps (Price, Product, Place, Promotion), remain the most important.

Lauren also points out that using AI means you are enabling the greatest "yes man" in the room, and that you cannot rely on a junior person and AI to lead your marketing or any strategy.

This episode is a must-listen as you continue to think about AI in your businesses.

Thank you to our sponsor, Leap Advisory Partners, and remember to share the show wherever you tune in.