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E48: How to make your global brand relevant in Vietnam - with Tammy Thi Phan

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Manage episode 475936846 series 3426149
Content provided by Ian Paynton - We Create Content. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ian Paynton - We Create Content or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Tammy Thi Phan is a Chief Digital Marketing Officer who spent most of her professional life overseas working for some of the biggest global brands. She spent eight years working at Google in Singapore—first as Head of Strategic Partnerships for Southeast Asia, and later as the Country Head of Marketing for Vietnam. She's now Chief Digital Marketing Officer at one of Vietnam's largest FMCG-retail conglomerates and is based out of Ho Chi Minh City. Today, Tammy shares what's wowed her most about her return to Vietnam. We talk about the importance of relationship building, and Vietnam's quickly changing consumer market. She also offers her top tips for global brands that want to get their marketing right in Vietnam. Spoiler alert: hyperlocal wins.

Send us a text

If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops.
This podcast is brought to you by We Create Content, the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn, and follow the podcast on Instagram, TikTok and X.
A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.

  continue reading

50 episodes

Artwork
iconShare
 
Manage episode 475936846 series 3426149
Content provided by Ian Paynton - We Create Content. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ian Paynton - We Create Content or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Tammy Thi Phan is a Chief Digital Marketing Officer who spent most of her professional life overseas working for some of the biggest global brands. She spent eight years working at Google in Singapore—first as Head of Strategic Partnerships for Southeast Asia, and later as the Country Head of Marketing for Vietnam. She's now Chief Digital Marketing Officer at one of Vietnam's largest FMCG-retail conglomerates and is based out of Ho Chi Minh City. Today, Tammy shares what's wowed her most about her return to Vietnam. We talk about the importance of relationship building, and Vietnam's quickly changing consumer market. She also offers her top tips for global brands that want to get their marketing right in Vietnam. Spoiler alert: hyperlocal wins.

Send us a text

If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops.
This podcast is brought to you by We Create Content, the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn, and follow the podcast on Instagram, TikTok and X.
A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.

  continue reading

50 episodes

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